The Future of Digital Editions in the Age of the Smartphone
[Sponsored] With nearly three-quarters of adults accessing content on their smartphones, it's time for digital editions to adapt.
Reading magazines digitally has had its ups and downs. Many reports have shown that the amount of reading on e-readers, such as the Kindle, has been decreasing along with purchases of these devices.
The user experience needs to be improved. So many people are glued to their mobile phones, and if we want to flip through a magazine on our mobile phones, we shouldn’t have to pinch, zoom and scroll to see the text. Magazines provide wonderful, curated experiences. A lot of time and effort go into the design and flow of the photos, articles and other content. Reading a magazine on a mobile device should not require downloading an app, “authenticating” your subscription and then downloading a large file containing your digital issue. There are too many hurdles, and fickle consumers will simply give up.
The Daily Mail reported in early 2017 that over three fourths of Americans now own smartphones, with 92 percent of adults under the age of 29 owning one. Not only do the majority of Americans own smartphones, but they spend a considerable amount of time on them, especially reading items that are frequently published, such as news articles.
The Pew Research Center reports that, in 2016, “Americans expressed a clear preference for getting their news on a screen,” with mobile news increasing significantly. Pew reports that in 2016, 72 percent of U.S. adults accessed their news on a mobile device. It’s safe to say that many adults are reading and using their smartphones, and users not reading their magazines digitally are missing out since the ease of reading news on your mobile device can be translated to magazines as well.
eMagazines.com provides production and delivery of digital magazines to help publishers acquire engaged subscribers and maximize the digital revenue opportunity. When publishers choose to reflow their digital edition for mobile, the readability of the magazine is optimized for the smartphone screen. eMagazines uses technology that reflows a high resolution PDF to fit on a mobile screen.
There’s no change to the publishers’ editorial or production workflow. No need to provide XML files or customize InDesign files. The technology uses artificial intelligence to move chunks of text and images into the appropriate location on the screen so that a user can scroll down through an article and swipe left and right to change a page. The eMagazines team in Chicago reviews the decisions made by the software and makes appropriate adjustments, so the content is perfect.
When opening one of the reflowed editions, the magazine immediately fits to your screen, with longer articles allowing you to scroll to read as you would any online news article. For shorter pieces, such as ads or the cover of the magazine, the page is perfectly formatted. This eliminates that annoying need to pinch and zoom to read.
While making it easier to read your magazines anytime and anywhere, eMagazines also makes this process truly hassle-free with their no-account and no-app approach. To read your magazine, all you need to do is click on the link and it will automatically open. With no need to login in to an account or devote the already limited space on your phone to yet another app, reading your magazine has never been easier.
Publishers will also benefit from these new editions. Publishers will extend their audience to include millennials and Gen Z, the smartphone generation, who will appreciate the seamless reading to gain access to a full suite of reports including deliveries and unique opens per issue.
It’s clear that the use of mobile devices isn’t slowing down, especially with the smartphone presenting new options with every new edition that is released. With more people than ever looking for ways that mobile phones can make their lives easier, now is the time for publishers to jump on board with eMagazines’ new reflowed digital magazine experience and give their readers exactly what they’re looking for.
Interested in learning more? Join Digital Editions: Strategies to Acquire Subscribers to Your Digital Content as Andrew speaks with colleagues at the Folio: Show, Tuesday October 10th, at 11:30 am.