How CMP Saved $400K on Production
Eliminating central prepress operations.
In the midst of rising costs and economic downturn, CMP has found a way to save significant dollars on production, an area often seen as a cost center.
CMP saved approximately $400,000 by reducing its central prepress operations last year. The company shut down its West Coast prepress in late October and downsized its East Coast prepress to handle only weeklies, including InformationWeek and EE Times, according to Peter Tomski, CMP’s senior director of premedia and manufacturing.
Tomski says prepress duties were reallocated between the company’s editorial and production departments: editorial now places fractional ads and creates final files to send to the printer; production now uploads final PDFs to the printer and manages quality control by approving files after they’ve been refined by the printer. Before editorial and production took over these tasks, native application files would be sent to prepress to rip and soft proof, and prepress would transmit Desktop Color Separated files that production would have to approve beforehand.
Tomski says the change was enabled by three technologies—Kodak Synapse Prepare software, which allows editorial to produce PDFs based on printer requirements; the company’s newly customized Digital Asset Management system, which allows advertising to be exported and renamed from unique file IDs to an issue-specific file name with page number; and its new printer-hosted, web-based page refining systems Kodak Insite and Dalim, used for uploading, optimizing, review and approval of files.
“2007 was a difficult year. We lost a lot of folks. There are fewer people now doing more with less,” says Tomski.
CMP also is saving money by pairing up with other publishers. The company now has two co-binding partnerships. One is between CMP’s InformationWeek and US News and World Report. The other is between a weekly CMP publication and one of it’s “direct competitors,” according to CMP.
Tomski says the process is “nearly perfect,” and CMP is now seeking a third partnership. “Three years ago this would have been unheard of,” he says, “but the paranoia seems to have worn away.”
UPDATE: Based on the comment below, FOLIO: contacted CMP for clarification and received the following response: “The majority of our monthly titles use editorial production assistants to produce their final edit pages. However, a few titles have separate art and edit departments. For the weeklies coming on board, it will be the art department; not the edit department.”