The Content Mix from Folio:
Revenue Generating Trends, Strategies and Best Practices

Programmatic Ad Spend Expected to Increase, But Only for Direct
eMarketer forecasts a decline on the open-exchange in favor of private market places and direct programmatic buys.

Life After Print for Mental Floss
Q&A with EVP, Publisher Amie Deutch and Editorial Director Ethan Trex.

Fortune is Growing in Video and Print
A Q&A with new editor-in-chief Clifton Leaf.

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How the NAACP's Reggie Thomas Navigates Ad Sales and Event Sponsorships
A Q&A with the Folio: Association Media Summit panelist on the nuances of selling ads and event sponsorships for the non-profit association's for-profit magazine, The Crisis.

Hearst Magazines Drives Toward Category Sales
Hearst Autos division will handle industry advertising sales across all magazine titles.

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The Folio: Show - October 9-11, 2017

Share tried-and-true sales strategies in restructuring for digital, monetizing video, native advertising, marketing services and more. Full program coming soon!
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