The Content Mix from Folio:
Revenue Generating Trends, Strategies and Best Practices

Programmatic Ad Spend Expected to Increase, But Only for Direct
eMarketer forecasts a decline on the open-exchange in favor of private market places and direct programmatic buys.

Life After Print for Mental Floss
Q&A with EVP, Publisher Amie Deutch and Editorial Director Ethan Trex.

Fortune is Growing in Video and Print
A Q&A with new editor-in-chief Clifton Leaf.


Consumer advertising is right on target!

Consumer advertising is shifting, as the digital landscape evolves, so too do advertising strategies. In both print and digital, advertisers are searching for channels through which to reach select audiences with impactful marketing. Let MediaRadar tell you all about the predominant trends. 
Get your consumer insights now!

How the NAACP's Reggie Thomas Navigates Ad Sales and Event Sponsorships
A Q&A with the Folio: Association Media Summit panelist on the nuances of selling ads and event sponsorships for the non-profit association's for-profit magazine, The Crisis.

Hearst Magazines Drives Toward Category Sales
Hearst Autos division will handle industry advertising sales across all magazine titles.

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The Folio: Show - October 9-11, 2017

Share tried-and-true sales strategies in restructuring for digital, monetizing video, native advertising, marketing services and more. Full program coming soon!
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