The The Mix from Folio:
Marketing trends, strategies and best practices: trends, strategies and best practices

The Minute-to-Minute Battle for Consumer Attention | By the Numbers
Surprising stats from around the magazine industry.

Setting the Foundation to Any Content Marketing Campaign
Most content strategies crack under pressure due to lack of stability from the start.

Hanley Wood’s Journey to 'Customer First,' Explained
The company has grown by over $35 million by being customer-focused, digitally driven and powered by data.

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8 Survival Skills For Publishers Offering Creative Services:
Are you thinking of launching a creative marketing division? From creative briefs to reseller agreements, these quick tips from an ex-agency professional can save you big headaches.

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How The Economist and Bonnier Are Driving Clicks With Campaign Tracking
"If you optimize your activities to an inappropriate set of KPIs, your performance will suffer hugely.”

Marketers' "Customer Experience" Chorus is Good News for Publishers
A commitment to serving readers above all else has, arguably, never been more lucrative.

1105 Media Jumps Into ABM With New Predictive Platform
Prophyts aims to help marketers reach potential buyers earlier in the purchasing journey.

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