News, Innovation and Insights for Media Execs

July 7, 2015


Are you providing your advertisers and prospects with current and credible data about your audience? It might be time to conduct a readership survey.  It's important a survey represents your audience - one consideration is non-response bias. Look at the example here to see the effect that non-response bias might have on survey results.

The Latest News

Time Inc. Makes Four Acquisitions
Sports Illustrated Play establishes foothold for Time Inc. in youth and amateur sports market.  MORE »

Magazine M&A Moves In Two Directions
Core sectors stay flat, while ancillary categories generate interest.  MORE »

Wilmington Strengthens U.S. Position With Acquisition
U.K.-based publisher buys FRA, looks to leverage for U.S. growth.  MORE »

How Consumer Reports Is Planning Its Digital Future
Jason Fox, VP of digital, explains where the flagship magazine is headed after ancillary brands shut down.  MORE »

Pulitzer Process
How a non-profit journalism organization turned a side note in a government report into a Pulitzer-winning story.  MORE »

New Jobs
Multi-Media Sales Representative (Healthcare Industry) - AEGIS Media - NY, NJ or PA resident; Remote position with 1 day per week in Newtown, PA office
Publisher - EB Medicine - Norcross, Georgia
Sales/Business Development Professional - Signet Research - Englewood, NJ


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