News, Innovation and Insights for Media Execs

June 16, 2015

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Are you providing your advertisers and prospects with current and credible data about your audience? It might be time to conduct a readership survey.  It's important a survey represents your audience - one consideration is non-response bias. Look at the example here to see the effect that non-response bias might have on survey results.


The Latest News


BNP Media Buys Architectural Record
Engineering News-Record, SNAP also included in the deal with Dodge Data & Analytics.  MORE »

Why Better Homes & Gardens Is Going Mobile-First
New site, new strategy for the core Meredith brand.  MORE »

ABM Panel: Media Matters in Asset Mix Valuations
Data and marketing services are M&A flashpoints, but well-integrated media products make a difference.  MORE »

Eric Zinczenko Named CEO of Bonnier Corp.
Outgoing CEO Dave Freygang retiring, but will continue in a consulting role through 2015.  MORE »

What Makes Esquire Stand Apart
One reason to make us all feel more excited about our industry.  MORE »

How Evolve Media Is Getting Into the Luxe Market
Company buys Martini Media, to build luxury publishing division.  MORE »




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