News, Innovation and Insights for Media Execs

April 9, 2015

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Are you providing your advertisers and prospects with current and credible data about your audience? With media kit planning just around the corner, it might be time to conduct a readership survey. Read on to receive important information regarding a key element of a successful survey research project. Read more.

The Latest News


4 Tips for ‘BuzzFeeding’ Your B2B Editorial Strategy (Part 1)
Why quality business content doesn't have to be as rigid as you think.  MORE »

Bauer Launches Christian Magazine
Despite struggles in the past, the publisher is continuing its efforts on the newsstand.  MORE »

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CRM Best Practices for Publishers – don’t miss this webinar on Thurs. April 16 at 1 pm EDT. Take just 30 minutes and learn how CRM can take you to the next level in your publishing business!

Sponsored by The Magazine Manager

 

 

LinkedIn Spends $1.5 Billion on Online Ed Platform Lynda.com
The deal expands LinkedIn from connector to educator while giving it a recurring revenue source.  MORE »

Travel + Leisure Unveils New Look
Brand commits to revamping its digital editorial strategy under new editor, Nathan Lump.  MORE »

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Are You Ready for IAB's Viewability Measurement?
ONEcount is the only platform that integrates the IAB's viewability reporting with banner and content targeting that is based on both identity and behavior. Our integrated marketing automation platform puts actionable data from web, newsletter and banner systems in a single dashboard to produce dramatic results across all platforms. Find out more, click HERE.

 

 

People on the Move
A handful of former Gigaom staffers land at Fortune and more…  MORE »




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