Programmatic Continues to Take Over Ad Budgets

One-third of marketers devote at least half of their ad budgets to programmatic, according to a report from eMarketer. Read More

The Sale, Decline, and Ultimate Demise of Cahners Publishing

Fourth and final excerpt in a series about a great American B2B media company. Read More

How ALIVE Adapted to the Times by Reinvesting in Print

The latest to join the bookazine movement, the regional lifestyle brand finds that readers want an "elevated experience" in print. Read More

Read, Watch, and Listen: A Modern Content Strategy

How The Economist is adapting to new platforms to keep all eyes and ears on compelling content—without abandoning what already works. Read More

A (Moving) Picture Is Worth 1,000 Words, Isn’t It?

The Truth in Publishing: An insider's series on the challenges facing today's publisher. Read More

Making the Case for Social Media

How one association proved the power of its social channels to engage with members, drive revenue, and advance the mission. Read More

New Jobs

Audience Development Director - Sosland Publishing Company - Kansas City, MO
Assistant Editor/Social Media Strategist - Williams College - Williamstown, MA
Senior Account Manager - TVC Group - New York, NY

May 3 | Folio: Association Media Summit | Washington, D.C.

May 27 | Folio: Eddie & Ozzie Awards Entry Deadline

Nov. 1-2 | The Folio: Show | New York City


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