What Do Event Attendees Want Most? Free WiFi, Charging Stations

New research from CEIR indicates that exhibition organizers aren't always on the same page as their attendees. Read More

How Finance Business Partners Can Think More Like Marketers

The Economist aims for profitable growth by breaking down the walls between creativity and data. Read More

IDG Puts Marketing Emphasis on Global Corporate Reach

A company famous for autonomous brands is shifting gears. Read More

IAB Releases New Ad Viewability Tactics for Publishers

Serving engaging content, experimenting with site design, and improving latency are key in boosting ad viewability. Read More

Cahners, Krakoff, Sheldon Adelson, and the Pivot to Tradeshows

Our third excerpt from Steve Maas' biography of Norman Cahners depicts his company's dramatic growth following its first foray into the live events business. Read More

TV Guide Names New Leadership Ahead of Redesign

First spate of staff changes since October NTVB acquisition gives the brand a new president, publisher, and editorial director with a print redesign set to debut in June. Read More

When Associations Change Names, Challenges Often Follow

Consumer Technology Association (formerly CEA) publications chief discusses the implications. Read More

Case Study: Bonnier Launches E-Learning Platform

Enthusiast content aligns especially well with topic-relevant coursework. Read More

New Jobs

Audience Development Director - Sosland Publishing Company - Kansas City, MO
Editor - EOP - Melville, NY
Temporary Communications Position - National Women's Law Center - Washington, DC

May 3 | Folio: Association Media Summit | Washington, D.C.

May 27 | Folio: Eddie & Ozzie Awards Entry Deadline

Nov. 1-2 | The Folio: Show | New York City


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