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Five W’s: Audience Marketing Strategies For End-of-Year 2016

From Comic Con to data analytics, industry experts share how they're bringing in the eyeballs. Read More


B2B Revenues Increase by 2.7 Percent in First Half

Events remain the industry’s largest revenue source, and fast growth rate moderates for digital advertising. Read More


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Time Inc. Names Five Execs to Brand General Manager

Current senior vice presidents adding group brand strategy to their existing job descriptions. Read More


USPS Posts Another Net Loss in Fiscal Year 2016

Revenue ticks up slightly, but rising expenses drive a $5.6 billion loss in the agency's tenth straight year in the red. Read More


Bauer Launches Digital U.S. Edition of Empire Magazine

Christian Baesler on the latest in a string of digital launches, and what's next for Bauer Xcel Media. Read More


EnsembleIQ Acquires Canadian Titles, Shuffles Leadership

Korry Stagnito takes charge of EnsembleIQ-Canada, a new division, as well as business development. Read More


People Faces Backlash Following Shift in Trump Coverage

With a complex audience demographic, and the impending One Time Inc., editorial policy at People comes into question. Read More


Playboy Finds Growth on the Newsstand | By The Numbers

[Infographic] Surprising stats from around the industry. Read More


New Jobs

MEDIA ADVERTISING SALES REP - Confidential - New york, NY
Marketing Manager, Oakridge Centre - Ivanhoé Cambridge - Vancouver, Canada
Director, Digital Services - Media - Time Warner Cable - Charlotte, NC
Upcoming

Dec. 7 • Folio: Webinar - Getting The Most Out Of Media Data

Dec. 13 • The Folio: Hot Topics Marketing Forum • Yale Club, New York City

Oct. 9-11 • The Folio: Show 2017 • Hilton Midtown, New York City

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