News, Innovation and Insights for Media Execs

October 6, 2015

Advertisement

Thinking DIY? Think again. What’s at stake as a result of your next research project? A new editorial initiative? A big advertising contract? A sponsorship? When you can’t afford to make a mistake, don’t take chances. Read the benefits on working with a full-service research company. Read more>>


The Latest News


Penton Buys World Tea Media From F+W
Deal pairs assets with Penton’s food service products and exits F+W from a market it never managed to grow into.  MORE »

Magnifying the Power of the Brand
[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be.  MORE »

Advertisement

“As a salesperson, LiveHive provides me with insights on the interest level of my prospect. I can instantly see who’s opening my emails, when, and what links and attachments are being clicked on.  LiveHive gives me the same engagement analytics that our marketing team gets from their email marketing provider, at a fraction of the cost, through my outlook.” Click here for a Free Trial

Overall M&A Volume and Value Continue to Climb Through Q3
B2B and consumer media sector performance, however, are a mixed bag.  MORE »

A Guide to Anti-Slacker Programmatic
In the same way your mom told you, ‘Only boring people get bored,’ only the lazy find fault with programmatic.  MORE »

Getting Creative With Accountability
Publishers are using new methods to give advertisers a better picture of ROI.  MORE »

When Custom Publishing Is Not Custom Publishing
Douglas Elliman Real Estate launches two lifestyle magazines that give established titles a run for their money.  MORE »

Meredith Partners with Beekman 1802 to Launch New Magazine
Newsstand-only title Beekman 1802 Almanac will have a 200,000 circ.  MORE »

Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show
 MORE »




New Jobs
Sales Manager - Network Media Partners - Baltimore, MD
E-Newsletter Editor - SHRM - Alexandria, VA
Government & Technology Reporter - 1105 Media - Vienna, VA

Upcoming

Oct. 19 | Folio: Eddie & Ozzie Awards Luncheon

Oct. 19 | Folio: 100 Awards Reception

Oct. 19-21 | The Folio: Show | New York, NY

 


Supplier Spotlight


AdvantageCS is the leader in world-class subscription management, marketing, sales, and customer relationship software.




Subscribe to the Alert
Bookmark and Share
About Us | FOLIO: Homepage | Contact Us

%%PLUGIN_UNSUBSCRIBE:324942-unsub-generic-folio%%