Making Content Marketing Work For You

POP's Joe McCambley on what publishers large and small are missing. Read More


Active Interest Media Purchases Fitness Association

The IDEA Health & Fitness Association, including live events and media products, joins the AIM portfolio for an undisclosed sum. Read More


How TEN: The Enthusiast Network Ended the Paper Chase

[Sponsored] A case study on reducing errors, improving customer satisfaction, and cutting costs in ad ops. Read More


A Brief Convo on The Economist’s Snapchat

Lydia Kaldas, SVP of Strategy and Channel Relationships, discusses reaching Millennials. Read More


Emmis Sells Texas Monthly for $25 Million

Paul Hobby, whose family once owned the Houston Post, purchases magazine. Read More


Modernizing Your Ad Sales Approach to Stand Out from the Crowd

A conversation with WideOrbit's David Christopher-Morris on what's new and what's next in media buying. Read More


At The New Yorker Festival, Non-Subscribers Outnumber Brand Devotees

Audience development, ticket prices, and "native panels" — events mean revenues, even for The New Yorker. Read More


Big Data and Entrepreneurship: Matt Bean’s Vision for Men’s Health

A Q&A with the newly minted editor-in-chief (and Folio: Show speaker). Read More


New Jobs

Technical Operations Specialist - Twitch - San Francisco, CA
NSGA Marketing and Membership Program Intern Summer 2017 - NSGA - Mount Prospect, United States
PR & Marketing Manager - VisitBritain - New York, NY
Upcoming

Oct. 21 • Folio: Marketing Awards Entry Deadline 

Oct. 31 • The Folio: Eddie & Ozzie Awards Luncheon • NYC

Nov. 1 • The Folio: 100 Awards Networking Reception • NYC

November 1-2 • Folio: Show • NYC 

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