What's Trending in B2B?

Last year, there were 53,620 digital advertisers in B2B media and 61% of those did not buy print. Are you pursuing the right targets? See how you can expand your digital offerings in mobile, video marketing, native and high-CPM ads to drive more revenue.

Buyers and Sellers Weigh In on the Value of NewFronts

Media companies are bullish, but three agency execs are more circumspect. Read More

Months After Mega-Deal, Informa and Penton Claim Successful Integration

Following an overhaul of Informa's business intelligence division, the company predicts $18 million in net operating synergies. Read More


B2B publisher gains significant revenue from advertisers using new lead gen. platform

Learn how Mining Media created incremental revenue leveraging a powerful new digital platform that offers advertisers access to high quality leads in exchange for content (See case study).

Hearst Magazines Drives Toward Category Sales

Hearst Autos division will handle industry advertising sales across all magazine titles. Read More

In a Data-Centric Age, Many Publishers Come Up Short [PDF]

Special report: Shortsightedness and organizational inefficiency could herald a major missed opportunity. Read More

Apple News Poaches New York Magazine Executive Editor

Does Lauren Kern's new role signal an era of original content at Apple? Read More

The Economist Cleans Up at IMAG Awards | Industry Notes

More WTC issues for Condé, a new lifestyle mag debuts in the Green Mountains, and more from around the industry... Read More Hires Jessica Valenti — People on the Move | 05.25.17

Real Simple adds several, Women's Running appoints a new editor-in-chief, and more... Read More

Media Alchemy: Transformation is the New Normal

[Sponsored] If we change our perspectives, we can stay vital in the current media landscape. Read More

New Jobs

Advertising and Subscription Sales Account Manager - Performing Arts Resources LLC - NJ
SVP, Produce Division - Farm Journal Media - Lenexa, KS
Public Relations Manager - Peterbilt Motors Company - Denton, TX

​Jun. 9 • Folio: Eddie & Ozzie Awards Entry Deadline

Jun. 23 • Best Places to Work in Media Entry Deadline

​Jul. 13 • Folio: 100 Awards Entry Deadline

Oct. 9-11 • The Folio: Show 2017 • Hilton Midtown, NYC


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