Event-ology from Folio:
The Latest in Monetizing and Growing Your Face-to-Face Business

Advisory Boards: What Are They Good For?
One conference director shares her best practices for leveraging advisory boards to drive event attendance.

How Hi-Fructose Uses Striking Art to Promote Events | Behind the Screens
An evocative oeuvre makes great Instagram content, even when it comes to in-house event marketing.

Man Repeller Sells Out Summer Camp in 72 Hours
The fashion blog dives deep into audience engagement by bringing its active digital community offline.

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Tribeca Film Festival Partners with New York Mag on Exclusive Print Insert
"We wanted to do something surprising and delightful. Print is at its best when it's sensual," says Tribeca CEO Andrew Essex.

How the NAACP's Reggie Thomas Navigates Ad Sales and Event Sponsorships
A Q&A with the Folio: Association Media Summit panelist on the nuances of selling ads and event sponsorships for the non-profit association's for-profit magazine, The Crisis.

Informa Purchases Several Boat Shows from Active Interest Media
Skip Zimbalist retires, but will remain with AIM as non-exec chairman; exhibitions are now Informa's "largest division by revenue and profit."

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