Event-ology from Folio:
The Latest in Monetizing and Growing Your Face-to-Face Business

Advisory Boards: What Are They Good For?
One conference director shares her best practices for leveraging advisory boards to drive event attendance.

Identify New Sales Prospects and Potential Big Spenders
Sales experts from HIMSS Media, NewBayMedia, and Northstar Travel Group share their thoughts on growing media sales.

Inside The Economist's Plan to Conquer America
CMO Michael Brunt details the 175-year-old magazine's strategy to boost circulation revenue by penetrating a still largely untapped market.

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TheFolioShow_300x125 The Folio: Show - October 9-11, 2017


Share tried-and-true sales strategies in restructuring for digital, monetizing video, native advertising, marketing services and more. Full program coming soon!


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Lacking Systems for Collaboration, Association Media Groups Miss Opportunities
[Sponsored] Folio: and AdvantageCS examine association publishers’ biggest obstacles when it comes to cross-department cohesion.

Tribeca Film Festival Partners with New York Mag on Exclusive Print Insert
"We wanted to do something surprising and delightful. Print is at its best when it's sensual," says Tribeca CEO Andrew Essex.

Informa Purchases Several Boat Shows from Active Interest Media
Skip Zimbalist retires, but will remain with AIM as non-exec chairman; exhibitions are now Informa's "largest division by revenue and profit."

How the NAACP's Reggie Thomas Navigates Ad Sales and Event Sponsorships
A Q&A with the Folio: Association Media Summit panelist on the nuances of selling ads and event sponsorships for the non-profit association's for-profit magazine, The Crisis.

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