Event-ology from Folio:
The Latest in Monetizing and Growing Your Face-to-Face Business

HMP Acquires Another Events Business
The B2B healthcare media, events and education provider takes a significant step in its “events first strategy,” acquiring Imedex, Inc.

Why Event Marketing is a 365-Day-a-Year Job
[Sponsored] Let go of the idea that your every move be aimed at driving registrations and focus on providing value year-round.

Beyond the Page: How Magazines are Extending Their Fall Fashion Issues
Events, interactive features and videos enhance reader and advertiser experience.

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Feathr: The Customer Data and Event Personalization Platform
Join us for a free webinar on use cases for data-driven personalization. Learn how data you already collect can drive personalized communication to your audience. September 20, 11AM EDT.

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Man Repeller Sells Out Summer Camp in 72 Hours
The fashion blog dives deep into audience engagement by bringing its active digital community offline.

Advisory Boards: What Are They Good For?
One conference director shares her best practices for leveraging advisory boards to drive event attendance.

How Hi-Fructose Uses Striking Art to Promote Events | Behind the Screens
An evocative oeuvre makes great Instagram content, even when it comes to in-house event marketing.

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