Ad Ops IQ from Folio:
Revenue Generating Trends, Strategies and Best Practices

Advisory Boards: What Are They Good For?
One conference director shares her best practices for leveraging advisory boards to drive event attendance.

As Blue-Chip Publishers Reinvent Themselves, What Does It Mean for the Industry?
Execs weigh in on existential change at Time Inc., Rodale, and Wenner Media.

Media Industry M&A Activity Remains Steady, While Deal Value Spikes
Acquisitions of Tribune Media, Randall Reilly, and Global Sources led the way to start 2017, reports JEGI.

TheFolioShow_300x125 The Folio: Show - October 9-11, 2017

Share tried-and-true sales strategies in restructuring for digital, monetizing video, native advertising, marketing services and more. Full program coming soon!

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Mother Jones Adds Seven — People on the Move | 07.06.17
Stephanie Flanders joins Bloomberg, BPA Worldwide elects new board directors, and more…

How The Economist and Bonnier Are Driving Clicks With Campaign Tracking
"If you optimize your activities to an inappropriate set of KPIs, your performance will suffer hugely.”

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