The Economist Cleans Up at IMAG Awards | Industry Notes
More WTC issues for Condé, a new lifestyle mag debuts in the Green Mountains, and more from around the industry...
MPA rewards the independents…
IMAG — the MPA's subgroup representing independent magazine publishers — revealed the winners of the second annual Imagination Awards as part of the IMAG conference in Marina Del Ray, CA Wednesday evening.
Awards were given out across six categories: audience development, content, digital, events, leadership, and revenue. To emphasize the new ways in which magazine brands are realizing bottom-line growth, IMAG this year split the revenue category into three separate awards: "advertising," "general," and "native."
After being shut out last year, The Economist scored multiple wins: in audience development for the "Discomfort Food" experiential campaign in which the magazine feeds people bugs, and in digital for its Snapchat Discover channel. The latter win was a tie with The Atlantic, which was honored for its Life Timeline page.
TEN: The Enthusiast Network's Dew Tour continued to pick up industry accolades, this time winning an Imagination Award in the events category.
After The Atlantic, the other repeat winner was Active Interest Media, who scored a victory in the leadership category for its "big bet" on digital, achieving dramatic traffic growth by migrating its sites onto a new, faster platform.
The regional lifestyle boom continues…
Arguably the fastest growing space for print magazines receives a new entry this weekend with the debut of Manchester Life, a lifestyle title serving Southern Vermont.
Mountain Media — which also publishes Stratton Magazine, a quarterly primarily focused on the eponymous nearby mountain resort — claims an initial run of 20,000 issues for Manchester Life, 12,000 of which will be mailed out to a controlled list of both seasonal and year-round residents. The remaining copies are to be physically distributed to real estate offices, resorts, retail shops, and other "high-quality locations and events," according to a media kit.
The company says the new launch is partially aimed at filling the void left by the shuttering of a pair of travel guides previously produced by the Manchester and the Mountains Chamber of Commerce.
"Last summer we really began to recognize that there was a need for a lifestlye magazine in the Manchester area to speak to the residents, the visitors, and the second home owners," Mountain Media CEO Marcia Lissak told The Manchester Journal.
Grimy windows gum the works at Condé…
Thanks to the tireless reporting of PageSix, many are aware of Condé Nast's issue with unwanted furry guests at the otherwise glamorous One World Trade Center digs to which the publisher transferred much of its operations in late 2014.
Now, it appears there's a new problem obscuring the horizon: dirty windows.
The law firm headed by Marc Kasowitz — the same Kasowitz expected to represent President Trump through his ongoing Russia probe — has sent a notice of claim on Condé Nast's behalf to both the Port Authority, which owns the property, and the Durst Organization, which developed and manages it, regarding the "dirty and not transparent" windows in the space, Folio: has learned.
Condé Nast is just over two years into a $1.9 billion, 25-year lease in the building.
Promoting "the best office address in the world," the official One WTC website's leasing page claims, "Floor-to-ceiling windows, with panoramic views of a city bustling with commerce and creativity, surround your team with inspiration and purpose."
Less inspiring, as The Real Deal reports, is the fact that said windows have not been washed since 2015.
From the job board…
Alabama-based Highlands Publications needs a multimedia account executive to help keep up with growth in its ad sales division. Offering "higher than standard" commissions, the position requires two-to-three years' experience.
See this and other current openings at careers.foliomag.com.