Ebony Recruits Bloggers for New Beauty Awards Program
Publisher does not solicit any advertising from winning companies.
This story first appears on FOLIO: sister site, min.
In a novel new editorial program to leverage the online community, Ebony magazine has recruited beauty bloggers to judge the best products for Black American women. In the new issue of Ebony, the first Beauty and Grooming Awards singles out over 50 items, from "oil-zapping cleansers" to "illuminating bronzers", "brow enhancers" to "wrap lotions". An intital slate of candidates were drawn by professionals in the field, but products then were sent out to some of the top bloggers in the beauty community. The results were unveiled this week at Ebony.com and in the issue of the magazine.
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