How publishers are creating and managing their digital retail operations.
As the e-commerce craze gets hotter, publishers looking to get into the game are faced with many questions. Some of these include how the business model of the e-commerce operation will operate; how it integrates seamlessly into editorial while avoiding advertising influence; and perhaps most importantly, what platform the e-commerce operation will live on. Read More
Third party services, white label platforms available for publishers.
As the e-commerce push continues in the publishing world, companies may be overwhelmed by the ways in which to roll out their efforts. Some companies are utilizing large group buying platforms for their e-commerce purposes (recent partnerships include Hearst and Pixazza, and IT consulting firm’s Ajilitee’s alliance with Groupon) while other publishers, such as F+W Media, are hosting e-commerce storefronts. Read More
Publishers and E-Commerce: Perfect Together
F+W Media shares how it’s achieved 50 percent growth in e-commerce.
Recent years have seen publishers turn to the Web to sell subscriptions for their print magazines (Hearst alone sells more than 3 million subscriptions per year online). However, publishers are now moving well beyond selling subscriptions or even digital content. Read More
Optimizing the new space for profitable user engagement.
E-commerce is the latest trend to give publishers hope for a new way to engage with users (and to develop a new revenue stream). The e-commerce space is now crowded with publishers: New York Magazine recently launched a curated deals site for NYC; digital-only VIVMag offers e-commerce for its users; Hearst got into the e-commerce game with group offerings through select titles and other e-commerce options; and F + W Media boasts 26 digital storefronts and says e-commerce will be its second largest (if not its largest) revenue stream by 2014. American Express’s DEPARTURES is launching eEXCLUSIVES in October, which will offer Platinum Card and Centurion users of Amex to access limited time e-commerce deals from retailers such as Saks Fifth Avenue.