Doubledown Taps Former Ziff CEO as Chairman, Plans to Launch New Mag
Trader Monthly publisher, Doubledown Media LLC plans to launch Dealmaker, a luxury lifestyle and strategy publication specifically for private equity managers, investment bankers, venture capitalists and top CEOs. The magazine, which will publish on a bi-monthly schedule, and its companion Web site, Dealmakerdaily.com will debut in November.
In related news, former Ziff Davis CEO, James D. Dunning Jr. has been appointed chairman of Doubledown. The company said in a news release that Dunning has led a major new round of investment into the company. He has invested some $1 million into Doubledown, according to published reports. In addition to his time with Ziff, Dunning has done seven private equity media transactions over the course of his career, including the purchase of Petersen Publishing in 1996 for $465 million, which he sold just over two years later for $1.5 billion.
The new magazine will follow the controlled circulation strategy employed by Trader Monthly – potential subscribers will need to qualify to receive a subscription. Dealmaker will launch in London next year in partnership with the Wall Street Journal Europe. As part of the agreement, Trader Monthly’s European edition will immediately begin publishing with Dow Jones & Co. Trader Monthly has a U.S. circulation is 100,000 (BPA audited). Dealmaker will also be audited, and have a similar 100,000 circulation in 2007.
Magnus Greaves, the former trader who founded Doubledown Media, will continue to work out of the compay’s of London office, and will spearhead Doubledown’s expansion into Dubai in 2007 and Asia in 2008. Christian Price, formerly group advertising director at Condé Nast in London, will join Dow Jones & Company to oversee Trader Monthly and Dealmaker’s sales efforts, the company said in a statement.