Doubledown Media Acquires Private Air, Announces Upcoming Launch (posted 1/16)
Doubledown Media said today it has acquired Private Air, a magazine geared toward airplane owners and those who purchase jets on a fractional basis. The publisher also says it plans to launch Corporate Leader, a publication for CEOs, CFOs and other C-level executives, in the fall of this year.
Doubledown, which publishes Trader Monthly and Dealmaker magazines, did not disclose the terms of the transaction. Like Doubledown’s other publications, Private Air targets the wealthy. Its existing readership has an average household income of $1.8 million and a net worth of $10.6 million. Both Private Air and Corporate Leader will have controlled circulations of 100,000, as do Doubledown’s two other publications.