Donny Deutsch: Regional Skateboard Magazine Has ‘Million-Dollar’ Logo
Focus founder wrangles more publicity.
Justin Heister, founder of a small East Coast skateboard magazine called Focus, is, oddly, a self-proclaimed "Donny Deutsch fan." So much so that he talked his way onto CNBC’s Big Idea with Donny Deutsch show this week to talk about the magazine’s logo.
Focus was the subject of a recent FOLIOmag.com article for its unique marketing partnership with video game maker Activision—Focus’ "million-dollar" logo is featured prominently in the new Tony Hawk game.