Do You Need a ‘Chief Sustainability Officer’?
New job title, coming to a masthead near you.
content officer. Chief innovation officer. Senior maverick.
plenty of weird job titles crop up on magazine mastheads over the past few
years. Here’s a new one to put on your radar: "Chief sustainability officer."
That’s what New
York-based Graphic Systems Group just hired. A chief sustainability officer.
(And you thought the green movement was going away? No, no no no no no …)
release (emphasis ours):
GSG NAMES FIRST CHIEF SUSTAINABILITY OFFICER;
DINAH QUAYLE DAVIDSON TO HEAD UP "GREEN" AGENDA
NEW YORK — May 19, 2008 — Graphic Systems Group today named Dinah Davidson
Chief Sustainability Officer of America’s largest production agency. Ms.
Davidson brings over 25 years of experience in the image reproduction/graphic
arts field most recently as Director of Production Strategies and Resources at
GSG. As the agency’s first CSO, she will develop and implement internal and
client programs which reduce the production agency’s carbon footprint and
maximize efficient use materials and resources. Prior to joining GSG, Dinah was
Director of Customer Services managing a professional staff that provided
imaging services to advertising agency and corporate clients including Saatchi
and Saatchi, Polo Ralph Lauren, Conde Nast and Nikon. For more information on
GSG, go to www.gsgnyc.com.
"The development of this new
position culminates months of soul searching on the part of the agency,"
notes GSG president Ken Madsen. "With a better understanding of sustainability
and how it’ll impact both internal operations and client services, we believe
now is the time to implement a dedicated program. We believe Dinah is the ideal
person to head up this campaign. She has the unique ability to transform the
complicated into fluid and adaptable processes. And her solutions are grounded
in years of experience in CRM, Marketing, and Business Management."
Prior to joining GSG in June of 2006, Dinah served as Administrative
Manager for Hudson West Productions — a not-for-profit film and television
production company. There she researched and wrote federal and state arts and
humanities grants, administered grants from the Corporation for Public
Broadcasting and the National Endowment for the Arts. Her career started as an
industry assistant and by 1990 she had risen to the position of Vice-President
and Sales and Marketing overseeing all national and international advertising,
public relations and trade show participation.
"I’m quite excited about the
challenges I now face as Chief Sustainability Officer at GSG," notes Davidson.
"I feel like I’m going back to my rural
Midwestern roots. On a farm nothing is wasted and everything is recycled and
reused to its utmost efficiency. This cradle to cradle mentality can
certainly be applied to the printing and packaging industry. It may take time
to implement all my ideas, but it’s a worthwhile venture as every step forward
is so impacting on our world. I aim to help GSG make a difference and pass on a
planet to future generations in a better shape than we found it."
In a recent GreenBiz.com article, sustainability advocate Rick Walker
describes a CSO as, "… an advocate and
educator, a visionary, a change manager and a cheerleader, and above all else,
a results-driven manager. CSOs must serve at least three roles: They must look
inward, end-to-end driving business opportunity; they must look outward,
walking the talk and communicating with customers and other stakeholders; and
they must lead. A CSO must articulate, implement and sustain the
organization’s vision of sustainability and provide visibility and transparency
of that vision both internally and externally."
GSG, located in the heart of New York City, is the America’s leading
production agency and a primary advocate of Production Decoupling. According to
the Association of National Advertisers (ANA), "Production decoupling is the
separation of the business of production from creative development." Since
1979, GSG has been called upon by top Fortune 500 companies such as Citibank,
Elizabeth Arden, Maybelline, Revlon, Estée Lauder, NBC, and Colgate Palmolive
for their expertise in production. Located in a 40,000 sq. foot facility on
Union Square, GSG provides marketers with a range of benefits, most of them
measurable in terms of decreased cost and improved efficiencies. Using their
landscape of offerings, GSG has prospered in supporting both their clients and
their client’s agency with superior quality, accelerated turnaround, and
project cost savings. GSG can be found online at http://www.gsgnyc.com.