Unlike many executives, Georgiann DeCenzo actively contributes to all aspects of her print and web business. Typically, many executives who lead business groups in publishing companies tend to concentrate on the area they came from. Usually, they are good salesmen and sales managers who therefore concentrate on sales.
Not DeCenzo. She "gets her hands dirty" in editorial, marketing, and sales. With her natural curiosity, intelligence and business savvy, her staffs truly think she adds value to their processes when she gets involved. On the editorial side of healthcare publishing, syndicated readership scores are very important in driving sales. DeCenzo understands how readership is driven by article flow, headlines, call outs and image placement.
UBM recently asked DeCenzo to integrate Advanstar's primarily print but also web healthcare business with UBM's primarily web but also print Medica business. Both groups had different working styles, but she successfully brought the two groups together and had a successful first year in 2015—successful in that they made the numbers forecast.
On the personal side, DeCenzo has always taken an active interest in her employees. She is known for taking young people, often just out of college, for sure at the beginning of their careers, and taking time to work with them to develop their careers. To be sure, DeCenzo is tough. She expects her people to perform and to be the best. If they don't, she does let them go. But, in the long run, the team gets better.