In just over two years at The Atlantic, Anna Bross has deftly elevated all aspects of the brand’s bustling communications shop. Leaving no stone unturned, she manages day-to-day tasks with enthusiasm and navigates the most complex situations with the tact of a true professional.
At any given time, Bross can be found doing at least eight things at once (any less she’s been known to deem a “quiet day”) for the very active industry-leading publisher. Constantly one step ahead, she manages major broadcast appearances with the editorial staff, strategizes high profile campaign rollouts with the sales and marketing teams, proactively reinforces The Atlantic as an industry-leader by conceptualizing and pitching trade stories and speaking appearances, and consults The Atlantic’s senior leadership on any and all queries or issues that arise.
Bross has significantly expanded publicity strategy surrounding the monthly print issues of the magazine, planning weeks in advance to ensure that the debut of each issue is reflective of the efforts that went into its production. She also acts as a publicist and source of support for dozens of The Atlantic’s writers—often multiple writers at the same time. In February of 2015, she was behind the scenes tirelessly managing the more than 100 media appearances made by Graeme Wood for his now iconic “What ISIS Really Wants” cover story.
At AtlanticLIVE, Bross is integral in managing client relationships and high-level media messaging surrounding more than 100 events each year—adding up to hundreds of media advisories, pitches, and reporters in attendance across the board.