Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. Each of our honorees have made a lasting impact on their brands, organizations and markets, carving out leadership roles that keep our industry moving forward.
Director-Level Doers drive the implementation of mission-critical tactics. Highly influential and all about the process, these women get it done. The honorees are…
A member of her company’s executive team, Jennifer Garrett manages the first-rate 65-person multidisciplinary national sales team, including ad operations, digital strategy, integrated marketing, custom content, production, and research. She has completely re-energized her sales and marketing teams, driving double-digit growth across the company. Additionally, Garrett has increased tent pole sponsorship to seven-figure opportunities.
Garrett’s talent and excellent work were on display when she helped pioneer and activate a campaign one of the largest financial services clients for XO Group, Allstate. She leveraged consumer insights from the Allstate team to create deep engagement with key life stage millennial audiences. Garrett led the team that created an integrated content marketing campaign that incorporated Allstate brand messaging through high-impact display ads, roadblocks, branded content articles, and custom video executions.
The team created a video series, "Take it from me," which incorporated Allstate messaging and told the heartfelt stories of real couples as they gave their advice about navigating life's unexpected moments during key XO Group life stages: getting married, buying a home, and having a baby. Finally, Garrett’s team leveraged distribution of content through XO Group’s owned and operated properties, earned social media amplification, and brand-owned, earned, and paid distribution.