Top Women in Media: Director-Level Doers
Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. Each of our honorees have made a lasting impact on their brands, organizations and markets, carving out leadership roles that keep our industry moving forward.
Director-Level Doers drive the implementation of mission-critical tactics. Highly influential and all about the process, these women get it done. The honorees are…
Senior director of digital products Anne Jackley drives the digital product roadmap at ALM Media, focusing on developing adaptive, data-driven products to promote positive engagement, drive audience growth and support ALM’s growth strategy. She effectively manages a team of product managers and designers, overseeing the product development process, implementation and launch of websites, newsletters and native apps for ALM’s expanding audience.
Jackley was instrumental in developing and implementing ALM’s new approach to the customer digital experience, improving not only the experience of consuming news and information across the ALM network, but also increasing audience engagement metrics to drive advertising and sponsorship revenue. Under her leadership, ALM re-launched 15 legal websites, more than 70 newsletters and 15 apps, all on mobile-friendly platforms. For legal newsletters, click-through traffic from mobile devices increased by an astonishing 956 percent, surpassing initial goals and showing consistent, substantive growth. Jackley’s team is currently strategizing digital product support and mobilization for ALM’s newly acquired industries.
Additionally, she led the development and launch of the Law.com app, which went on to win the 2014 Folio: Eddie & Ozzie Award for Best B-to-B App and the 2014 Appy Award for Best Business Media App. The Law.com app provides an innovative and personalized reading experience, allowing readers to view ALM’s 18 national and regional legal publications and leading legal industry blogs all in one place. Readers using the Law.com app are highly engaged, reading 70 percent more pages per visit than on the site.