Digital Magazine Leverages Facebook Audience
Graduate Prospects looks for boost of 1,000 to 2,000 readers per issue through NXTbook linking program.
While the use of Facebook for professional purposes is being debated, UK-based Graduate Prospects, a digital-only magazine targeting recent graduates seeking employment, is seeing promising early results by adding links through the social network to its digital editions (provided by NXTbook Media).
The service works in a similar fashion to bookmarking sites such as Digg and Del.icio.us. Readers can post the link to the latest issue to their Facebook profile and share the link with their social network through the news feed and have access to past and present issues on their profile page. The link can also be sent privately to friends through email if they don’t want to publicize the fact that they are seeking new employment.
“The main goal from this is to increase the overall number of people opening Graduate’s digital magazine and applying to the vacancies therein,” says publishing executive Alexandra English. “As Facebook is one of the largest growing social networking sites in the UK, it seemed like the perfect place to begin. Ideally, we are looking at an increase in between 1,000 to 2,000 readers per issue based on the number of our target audience who are actively using the site.”
So far, the readership is up 600 visitors compared to this time last issue, according to English. Facebook also has appeared for the first time in the top five of Graduate Prospects referral sites on the statistics package included with the magazine. “Hopefully as people become more familiar with this function in Graduate the figures will naturally increase,” says English. “Next in the pipeline is a Facebook application and group, all of which can link back to Graduate and fully utilize the features of social networking.”