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Digital Edition Briefs | 6.29.11

By Stefanie Botelho and Lindsay Rubin 06/29/2011

Cooking Light launches its first app for the iPad and the iPhone, The Cooking Light Quick & Healthy Menu Maker. Priced at $3.99 and sponsored by SPLENDA, the Quick & Healthy Menu Maker brings the Cooking Light brand to iOS technology with social sharing capabilities, menu-saving options, cooking, shopping and nutrition tips and editor-recommended menus. The Healthy & Quick Menu Maker also features photography...more

Sound + Vision Uses Digital Edition to Expand Editorial

By Stefanie Botelho 06/29/2011

Though many magazines are now in the tablet game, Bonnier’s Sound + Vision is using this opportunity to strengthen content in a way not possible on the printed page.

The former “Home Entertainment Authority” is relaunching with a focus on entertainment devices beyond the home. Debuting in the summer June/July/August issue, expanded editorial features include a new front of book section, “The Shuffle”, which includes reviews...more

VIVMag Offers E-Commerce Options, Customization Through Advertising

By Stefanie Botelho 05/31/2011

VIVMag, a bi-monthly exclusively digital magazine that debuted on the Zinio platform in August 2006, is bringing their advertisements to the next level.

In an attempt to boost purchasing through digital advertising, VIVMag features ads that offer customization of products and links that lead back to purchasing options. Nicholas Pavach, the vice president of custom publishing and advertising at Zinio, says that with VIVMag,...more

Digital Edition Briefs | Publishers Sidle Up to Apple

By Stefanie Botelho 05/31/2011

While some were hesitant to hop on board with Apple after it initially announced its subscription model, more and more publishers are signing up to sell magazines under the software giant’s terms.

Conde Nast announced earlier this month that several of its titles would be available for subscription purchase, with The New Yorker leading the way. Vanity Fair, Glamour, Golf Digest and Allure were...more

Zinio Digital Newsstand Now Available on Android Technology

By Stefanie Botelho 05/31/2011

Zinio, the digital newsstand that has previously been available for Apple iOS users, is now entering the Android market.

Zinio can be downloaded on Android tablets, including the Motorola Xoom, LG Optimus Pad, Acer Iconia Tab a500, Samsung Galaxy Tab, Tab 10.1 and S II, the Dell Streak, the Motorola Atriz, T-Mobile G2x and G-Slate.

To drum up interest from Droid users, when Zinio is downloaded before June 15, users...more

Publishers Reflect and Project On What Makes Customers Come Back to Apps

By Stefanie Botelho 04/29/2011

Whether to create of an app or not was a debate for many publishers last year; this year, it seems almost a necessity. What publishers face now, as most major publications are rapidly discovering, is the obstacle of not only getting users to sample their apps, but become regular users (WIRED’s iPad debut last June generated 100,000+ downloads and eclipsed print sales; in...more

App Roundup: More Publishers Develop For Droid

By Stefanie Botelho 04/29/2011

With the latest slew of magazine apps launched in the past few weeks comes promising news for publishers in the digital space: publications with an Apple app have seen enough success to try their luck in the Android market.

Enter the Droid Apps

In partnership with Zumobi, Parenting Magazine (who launched their Ages & Stages app in the App Store in June 2010,) has developed their...more

ABC Board Changes Advertising Requirement for Digital Magazines

By Bill Mickey 04/20/2011

Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a “replica” digital edition. Advertising in the print and digital editions no longer needs to be identical.

Up to now, the requirement for digital editions to retain identical content, whether advertising or editorial, was born out of the early days of PDF versions of print magazines. Now, however, as...more

Mobile Content Gets More Personal

By Esther D'Amico 03/30/2011

A father gets into his car, starts the engine, and turns to the back seat where his three year old sits in her car seat. He chooses an app from his phone, hands her the device, and drives. She spends the ride touching the screen - she knows this app -- and the term "audience engagement" takes on new meaning.

That kind of sharing is becoming more common as digital offerings...more

Long Form Journalism Enters the Digital Market

By Stefanie Botelho 03/30/2011

As most publishers are scrambling to compact content (call it the Twitter effect), one company is bringing lengthy journalistic stories to digital devices.

Evan Ratliff (contributing editor at Wired Magazine, editor for Pop-Up magazine and writer for The New Yorker, Outside, Men’s Journal and National Geographic) and Jefferson Rabb (programmer and Web designer for authors like Haruki Murakami and Jhumpa Lahiri) launched more

Bonnier Looks Inside the Minds of App Consumers

By TJ Raphael 03/30/2011

As the April 4 launch of Moving Media+ draws nearer, Bonnier Publishing is perfecting the tablet experience for industry personnel and audiences through comprehensive research that will maximize readership - and reader enjoyment - of digital tablet magazines.

Moving Media+ is an independent software company that was created as a spin off of Mag+ to give both large magazine publishers and smaller creative agencies the ability to publish...more

Google Releases Think Quarterly

By Stefanie Botelho 03/24/2011

Google has released a magazine called Think Quarterly, a companion publication to a short book of data Google has provided to a select group of their UK associates.

The digital magazine has 63 pages featuring with an assortment of articles, including “The Mobile Movement” and an interview with Peter Kruse, founder and CEO of nextpractice, based in Berlin, Germany.

The first issue focuses on data, and tips its hat...more


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