After the initial flurry of excitement surrounding the release of their digital editions, magazine publishers are now beginning to focus on the strategies behind the products. In addition to complete digital editions, many are seeking other avenues to repackage and sell digital content. Mag publishers donâ€™t need to look far to see where the digital conversion is paying off: its literary counterpart, the book business.
In fiscal first quarter 2012,...more
Martin Hensel, founder and president of Texterity, which celebrates its 20th anniversary this year, is giving up the president title to Carl Scholz, former Texterity COO and SVP of engineering. Scholz will lead Texterity in its daily tasks, development, sales and marketing while Hensel will focus on partnerships and the next generation of products and services. Hensel says, â€śOne thing Iâ€™ve learned along the way is that thereâ€™s plenty of...more
Just as publishers are learning what print content doesnâ€™t successfully translate in the digital sphere, they are re-navigating digital marketing techniques. To that end, eMagazines.com is helping publishers not only make more digital sales, but refine the promotional process.
eMagazines.com, a sister company of subscription agency ValueMags, offers a three-prong approach to digital selling: an eMagazines.com newsstand, which aggregates all available digital titles...more
W Magazine launches The Daily W, an iPad exclusive app. Existing separately from W Magazine and wmagazine.com, the publication says the app is not a digital edition; but acts as a daily offering of â€śmust seesâ€ť and â€śmust havesâ€ť, curated by W editors. Exclusive photographs and video will be included, as well as e-commerce capabilities. The app is available for download free of charge.
Conde Nast releases version 1.1 of its app Idea Flight. The app allows an individual to conduct a presentation by directly engaging with their audiencesâ€™ iPads (with up to 15 audience members able to connect through WiFi or Bluetooth) by way of their own iPad. Conde also released Idea Flight Enterprise, offering educators the opportunity to purchase the app in bulk for a one-time...more
E-commerce is the latest trend to give publishers hope for a new way to engage with users (and to develop a new revenue stream). The e-commerce space is now crowded with publishers: New York Magazine recently launched a curated deals site for NYC; digital-only VIVMag offers e-commerce for its users; Hearst got into the e-commerce game with group offerings through select titles and other e-commerce options; and...more
After initial rumors circulated Maxim was no longer available through iTunes, itâ€™s been clarified that Maxim is still available for the iPad, NOOK and Zinio platforms, but has switched support providers.
Maximâ€™s digital edition was originally designed by mobile publishing and custom app developer Bite Sized Candy. However, the magazineâ€™s digital offering is being re-released this week from Mag+, the app creation platform from...more
The Economist announces the release of its â€śWorld in Figuresâ€ť app, available for the iPhone and the iPad. Based on the publicationâ€™s book of the same name, â€śWorld in Figuresâ€ť provides users with stats and data from 190 countries globally. The app includes several topics (like transport, tourism, commodities and cinema), and a trivia game. The app can be purchased through iTunes for...more
Book retailer and magazine newsstand provider more
Cooking Light launches its first app for the iPad and the iPhone, The Cooking Light Quick & Healthy Menu Maker. Priced at $3.99 and sponsored by SPLENDA, the Quick & Healthy Menu Maker brings the Cooking Light brand to iOS technology with social sharing capabilities, menu-saving options, cooking, shopping and nutrition tips and editor-recommended menus. The Healthy & Quick Menu Maker also features photography...more
Though many magazines are now in the tablet game, Bonnierâ€™s Sound + Vision is using this opportunity to strengthen content in a way not possible on the printed page.
The former â€śHome Entertainment Authorityâ€ť is relaunching with a focus on entertainment devices beyond the home. Debuting in the summer June/July/August issue, expanded editorial features include a new front of book section, â€śThe Shuffleâ€ť, which includes reviews...more
VIVMag, a bi-monthly exclusively digital magazine that debuted on the Zinio platform in August 2006, is bringing their advertisements to the next level.
In an attempt to boost purchasing through digital advertising, VIVMag features ads that offer customization of products and links that lead back to purchasing options. Nicholas Pavach, the vice president of custom publishing and advertising at Zinio, says that with VIVMag,...more
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