Zinio is positioning itself to be more than just a digital newsstand serviceâ€”the company is rolling out a new suite of publishing tools that are designed to easily include interactivity for almost any digital magazine.
â€śWeâ€™re not making an effort to get into a head-to-head competition with any type of design agencies or firms,â€ť says Jeanniey Mullen, global executive vice president
and chief marketing...more
After months of planning, PARADE Magazine is rolling out a mobile app to cultivate advertisers and enhance the content offerings to its existing reader base.
â€śWeâ€™ve been wanting to launch a mobile platform around our celebrity coverage for years,â€ť says Allison Werder, the magazineâ€™s executive vice president and chief marketing officer. â€śThereâ€™s a lot of interest with the female mobile audience and with advertisers interested...more
After promotional emails were sent to readers informing them that new digital editions were replacing their print counterparts last Friday, Penton officially announced that its Technology Media Group, which publishes Windows IT Pro, DevPro, Power IT Pro and SQL Server Pro, among other brands, will go completely digital starting in May.Peg Miller, the company's tech group leader, says the only remaining print title will be System iNEWS ProVIP,...more
Adobe has released some insights gleaned from data it's been collecting from many of the tablet publications that use its Digital Publishing Suite. The data, collected anonymously from 600 publishers and 1,500 tablet publications, reveals patterns in user behavior, pricing and purchasing preferences and advertising engagement.According to Adobe, 16 million digital publications have been downloaded in the last 12 months, "with no sign of fatigue," adds Zeke...more
American Media Inc. [AMI] is hoping to revitalize the age-old grocery store tabloid, the National Enquirer, with a tablet app aimed at younger audiences. The company will roll out a tablet-only edition in February that will feature content exclusives focused on gossip.Â â€śThe starting point will be the print edition,â€ť says David Perel, AMIâ€™s editor of digital entertainment content and the...more
Zinioâ€™s library of over 5,000 magazine titles is now accessible for Ultrabook owners through the Intel AppUp center.
The Economist launched an web-based app dubbed Electionism. The free app was developed in conjunction with Toronto software design firm Nulayer.
UBMâ€™s DMNews tapped Texterity to digitize its print magazine. UBM also moves Internet Evolution to the iPad.
Backpacker iPad subscriptions multiplied six times over since October.
Life magazine debuted its coffee table book...more
As expected, the iPad (now used by 60 million worldwide) is directly affecting how consumers are buying and digesting media. However, in a recent study released by IDG Connect, data shows that iPad usage varies with the audience demographic. While the tablet is plugged as a â€ślean backâ€ť device by many in the magazine industry, the study shows that tablet use by IT and business professionals is different than...more
Digital subscriptions of American Express Publishingâ€™s Travel + Leisure and Food & Wine magazines are now available on the iPad through Appleâ€™s Newsstand. Annual subscriptions are priced at $19.99, while single copies are sold for $1.99 through In-App Purchase.
The titlesâ€”also available on Barnes & Nobleâ€™s Nook and Amazonâ€™s Kindle Fireâ€”first launched on the iPad last fall and were available to print subscribers through...more
In order to see where U.S. adults fell in the conversion spectrum, the Economist Group partnered with the Pew Research Centerâ€™s Project for Excellence in Journalism to conduct a digital behavioral survey in summer 2011.
Paul Rossi, managing director and EVP, Americas for the Economist Group, says, â€śThe motivation for us to do the survey was that we believe digital is the single biggest thing to impact magazines...more
Ealier this month, Ziff Davis Enterprise [ZDE] completed a significant step in its OmniDigital strategy, rolled out earlier this year. The publisherâ€™s IBM-sponsored December 13 eSeminar, â€śBuilding a Smarter Enterprise Social Media Strategyâ€ť, was available for live viewing on tablets, smartphones and desktop browsers.
This soft launch precedes ZDâ€™s all-digital conversion for its full product portfolio in 2012 (including webcasts, apps and magazines).
Attended by 215 viewers, ZDE chose one...more
Online clothing and shoe retailer Zappos has dipped into the magazine business with the launch of a digital publication for the iPad. Called Zappos Now (ZN), the title is produced entirely in-house, from content through app development, and will be distributed monthly through the App Store on iTunes.
The company has an existing mobile shopping app for the iPhone, iPad and Android, but...more
Consumer Reports is joining the ranks of publishers offering iPad subscriptions bundled at no extra cost to its print subscribers, beginning with its January 2012 issue, set to hit newsstands next week.
The brandâ€”known for its paid content modelâ€”launched a free download of â€śteaser contentâ€ť in late February (which, according to the magazine, has been downloaded by more than 100,000 users) as...more
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