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Bloomberg Launches App for RNC & DNC Convention Attendees

By TJ Raphael 07/26/2012


Bloomberg Government, a division of Bloomberg L.P. that provides a subscription-based, online tool that collects data and provides reporting from the company’s team of analysts worldwide, has produced an app in conjunction with Event Farm for attendees of the 2012 Republican and Democratic National Conventions.

The free apps—my2012Tampa and my2012Charlotte—provide a variety of functions for both convention attendees and event planners....more

Google Play Adds Magazines, Shares Data

By Ioanna Opidee 06/28/2012

In a sign of the escalating turf war between it and Apple, Google made several key announcements this week at its I/O event—including the introduction of a new tablet, and the addition of magazines on Google Play.

While the Nexus 7 tablet, priced at $199, stands to be less competitive with the iPad than with Amazon’s Kindle Fire, the attractiveness of magazines on Google Play may put pressure on Apple to...more

App Retention Increases, One-Time Usage Drops

By Ioanna Opidee 06/28/2012

As the app market evolves, a publisher’s success is measured less by the number of downloads and more by the engagement level and number of returning customers.

So says app analytics group Localytics, whose latest research finds that 31 percent of app customers used an app more than 10 times, up from 26 percent last year—an indication, claims the firm, of a maturing app market.

One-time app usage in the last year...more

New App Publishing Platform for Niche Publishers

By Ioanna Opidee 06/28/2012

While big-name magazines have held a presence on Apple’s Newsstand since its inception, small to medium-sized publishers have had a harder time breaking through.

As a result, online marketing education company 30DC recently launched its MagCast digital publishing platform to serve what it sees as an untapped market—niche publishers seeking a lower-cost way to produce and distribute an app.

For a one-year license, MagCast charges a single payment of about $2,000, or three...more

Digital Edition Briefs | 6.28.12

By Caysey Welton 06/28/2012

Teen Vogue has launched its Insider App for the iPhone and iPod Touch. The new app will allow readers to view and engage with editorial and advertising content. App users will gain access to bonus content where they can access shopping guides, be treated to exclusive deals, and share content across multiple social media platforms.

Martha Stewart Craft Studio is now available in the Apple App store. The app was...more

Time Inc. Changes Mind on Apple's Newsstand

By Bill Mickey 06/14/2012


Time Inc. has decided to offer digital subscriptions to all 20 of its titles in Apple's Newsstand. Up to now, the publisher was one of the biggest hold-outs since the service launched.

In keeping with its All Access plan, subscribers to the print brands can get digital editions of their magazines at no extra cost, and the digital versions are priced similarly to...more

Digital Editions Briefs | 5.24.12

By Stefanie Botelho and Ioanna Opidee 05/24/2012

EatingWell launched the “Recipes 2 Go” app for the iPhone, iPad and iTouch. Lipitor sponsors the free app, which features “heart healthy” recipes, a shopping list feature, portion control and a timer.

Security Management released an enhanced digital edition in May through Nxtbook. The digital edition has editorial videos, expanded maps, animated advertising and audio interviews.

Rebel Magazine hits the iPad with its May/April issue. The...more

Honing App Marketing Strategies

By Stefanie Botelho 04/26/2012

For many publishers, 2011 was consumed by app development, vendor negotiation and choosing platforms to offer the freshly hatched products on. Fast-forward to 2012, and these apps are more or less ready to be pushed out to the masses. Here, FOLIO: speaks to two publishers about the strategies, wins and hesitations behind bringing a profitable app business to fruition.

Finding the Right Channels, Fueled with Partner Power

EVP of the National Geographic...more

Digital Edition Briefs | 4.26.12

By Stefanie Botelho and Ioanna Opidee 04/26/2012

Timed with April Fool’s Day, humor title MAD magazine released an iPad app into the iTunes store. While the app itself is free and includes exclusive content and features, new digital issues of the magazine sell in-app for $4.99, while back issues are priced at $1.99. Subscriptions are offered at $1.99 per issue, or an upfront annual fee of $9.99.

The Hollywood Reporter
launched a free Facebook...more

Digitized Regional: Time Out Chicago on the iPad

By Stefanie Botelho 04/26/2012

In a serendipitous series of events, Time Out Chicago released its tablet edition shortly after the new iPad launch. While the publisher didn’t necessarily plan for it, president and editor-in-chief Frank Sennett says in general, timing played a large role in Time Out Chicago’s tablet debut.

“We’re seeing that the critical mass is finally happening. We’re doing an ABC-audited edition, so we wanted...more

2012 Digital Editions Supplement

By FOLIO: Staff 04/11/2012

2011 could be characterized as a year of experimentation as publishers examined how to best create, market and distribute their magazine apps. This year, that experimentation is slowly coalescing into early business models. Publishers have a better handle on who their app audience is, how they engage with the brands and how they’re responding to pricing and marketing, paving the way for...more

Digital Edition Briefs| 3.22.12

By Stefanie Botelho and Caysey Welton 03/22/2012

Interactive sports and fitness publication American Athlete is on the iPad, and available for the Newsstand. The magazine will be published six times a year.

Indie Game Magazine released its iPhone/iPad app, available for both subscription and single copy purchase. The magazine, which recently released its 21st issue, is compatible with the Apple Newsstand.

Bonnier’s Saveur integrated Digimarc’s watermark technology into its April print issue....more


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