EatingWell launched the â€śRecipes 2 Goâ€ť app for the iPhone, iPad and iTouch. Lipitor sponsors the free app, which features â€śheart healthyâ€ť recipes, a shopping list feature, portion control and a timer.
Security Management released an enhanced digital edition in May through Nxtbook. The digital edition has editorial videos, expanded maps, animated advertising and audio interviews.
Rebel Magazine hits the iPad with its May/April issue. The...more
For many publishers, 2011 was consumed by app development, vendor negotiation and choosing platforms to offer the freshly hatched products on. Fast-forward to 2012, and these apps are more or less ready to be pushed out to the masses. Here, FOLIO: speaks to two publishers about the strategies, wins and hesitations behind bringing a profitable app business to fruition.
Finding the Right Channels, Fueled with Partner Power
EVP of the National Geographic...more
Timed with April Foolâ€™s Day, humor title MAD magazine released an iPad app into the iTunes store. While the app itself is free and includes exclusive content and features, new digital issues of the magazine sell in-app for $4.99, while back issues are priced at $1.99. Subscriptions are offered at $1.99 per issue, or an upfront annual fee of $9.99.The Hollywood Reporter launched a free Facebook...more
In a serendipitous series of events, Time Out Chicago released its tablet edition shortly after the new iPad launch. While the publisher didnâ€™t necessarily plan for it, president and editor-in-chief Frank Sennett says in general, timing played a large role in Time Out Chicagoâ€™s tablet debut.
â€śWeâ€™re seeing that the critical mass is finally happening. Weâ€™re doing an ABC-audited edition, so we wanted...more
2011 could be characterized as a year of experimentation as publishers examined how to best create, market and distribute their magazine apps. This year, that experimentation is slowly coalescing into early business models. Publishers have a better handle on who their app audience is, how they engage with the brands and how theyâ€™re responding to pricing and marketing, paving the way for...more
Interactive sports and fitness publication American Athlete is on the iPad, and available for the Newsstand. The magazine will be published six times a year.
Indie Game Magazine released its iPhone/iPad app, available for both subscription and single copy purchase. The magazine, which recently released its 21st issue, is compatible with the Apple Newsstand.
Bonnierâ€™s Saveur integrated Digimarcâ€™s watermark technology into its April print issue....more
Just when publishers thought they mastered a nimble, consumer-ready app (finally), Apple releases a new version of the iPad. One of the biggest draws of the updated device is its â€śretina display,â€ť which Apple marketing chief Phil Schiller describes as â€ś3.1 million pixels with a resolution of 2048 by 1536 pixels. Thatâ€™s one million more pixels than an HD TV.â€ť
And with this news...more
New data from technology market research firm IDC shows impressive growth in tablet shipments for the fourth quarter of 2011. So impressive, in fact, that the firm has adjusted its 2012 forecast from 87.7 million units sold to 106.1 units sold. According to the company's data Tracker, worldwide tablet shipments were up 56.1 percent in the fourth quarter, representing 28.2 million units. That's a 155 percent increase...more
Apple is reportedly set to launch the iPad 3 at a media event Wednesday in San Francisco. No official announcement of the new version has been made, and no details have been revealed, though rumors abound.
The new BlackBerry PlayBook OS 2.0 now includes an aggregated newspaper and magazine app called PressReader, offering access to more than 2,000 publications through a single subscription. Most single copies are available for $.99...more
Zinio is positioning itself to be more than just a digital newsstand serviceâ€”the company is rolling out a new suite of publishing tools that are designed to easily include interactivity for almost any digital magazine.
â€śWeâ€™re not making an effort to get into a head-to-head competition with any type of design agencies or firms,â€ť says Jeanniey Mullen, global executive vice president
and chief marketing...more
After months of planning, PARADE Magazine is rolling out a mobile app to cultivate advertisers and enhance the content offerings to its existing reader base.
â€śWeâ€™ve been wanting to launch a mobile platform around our celebrity coverage for years,â€ť says Allison Werder, the magazineâ€™s executive vice president and chief marketing officer. â€śThereâ€™s a lot of interest with the female mobile audience and with advertisers interested...more
After promotional emails were sent to readers informing them that new digital editions were replacing their print counterparts last Friday, Penton officially announced that its Technology Media Group, which publishes Windows IT Pro, DevPro, Power IT Pro and SQL Server Pro, among other brands, will go completely digital starting in May.Peg Miller, the company's tech group leader, says the only remaining print title will be System iNEWS ProVIP,...more
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