In order to see where U.S. adults fell in the conversion spectrum, the Economist Group partnered with the Pew Research Centerâ€™s Project for Excellence in Journalism to conduct a digital behavioral survey in summer 2011.
Paul Rossi, managing director and EVP, Americas for the Economist Group, says, â€śThe motivation for us to do the survey was that we believe digital is the single biggest thing to impact magazines...more
Ealier this month, Ziff Davis Enterprise [ZDE] completed a significant step in its OmniDigital strategy, rolled out earlier this year. The publisherâ€™s IBM-sponsored December 13 eSeminar, â€śBuilding a Smarter Enterprise Social Media Strategyâ€ť, was available for live viewing on tablets, smartphones and desktop browsers.
This soft launch precedes ZDâ€™s all-digital conversion for its full product portfolio in 2012 (including webcasts, apps and magazines).
Attended by 215 viewers, ZDE chose one...more
Online clothing and shoe retailer Zappos has dipped into the magazine business with the launch of a digital publication for the iPad. Called Zappos Now (ZN), the title is produced entirely in-house, from content through app development, and will be distributed monthly through the App Store on iTunes.
The company has an existing mobile shopping app for the iPhone, iPad and Android, but...more
Consumer Reports is joining the ranks of publishers offering iPad subscriptions bundled at no extra cost to its print subscribers, beginning with its January 2012 issue, set to hit newsstands next week.
The brandâ€”known for its paid content modelâ€”launched a free download of â€śteaser contentâ€ť in late February (which, according to the magazine, has been downloaded by more than 100,000 users) as...more
Pregnancy Magazine will be going digital in 2012, with its first digital issue available in the new year for the iPhone, the iPod Touch, the iPad, Android and the Kindle Fire. According to a news statement, advertising partners will â€śreceive a 2:1 editorial to ad ratio in Pregnancy Magazine as well as guaranteed category exclusivity in the first two issues of the digital magazine,...more
Weâ€™re only about a year into the tablet age but more than a decade of using digital editions. Today, with the rise of ever increasingly sophisticated mobile devices and apps, digital editions are poised to leap to the forefront of publishersâ€™ revenue generation plans and serve as their flagship on devices such as the iPad.
But are they able to deliver? Nxtbook Media recently...more
While publications continue to cross their fingers in hopes that digital content will pay off, The Economist Group is seeing digital-only sales growâ€”now to 100,000. In total, there are now 400,000 paying users accessing digital content. The success was realized partially from a heavy push in the past 4 to 5 months to get individuals to begin paying for the digital content.
After the initial flurry of excitement surrounding the release of their digital editions, magazine publishers are now beginning to focus on the strategies behind the products. In addition to complete digital editions, many are seeking other avenues to repackage and sell digital content. Mag publishers donâ€™t need to look far to see where the digital conversion is paying off: its literary counterpart, the book business.
In fiscal first quarter 2012,...more
Martin Hensel, founder and president of Texterity, which celebrates its 20th anniversary this year, is giving up the president title to Carl Scholz, former Texterity COO and SVP of engineering. Scholz will lead Texterity in its daily tasks, development, sales and marketing while Hensel will focus on partnerships and the next generation of products and services. Hensel says, â€śOne thing Iâ€™ve learned along the way is that thereâ€™s plenty of...more
Just as publishers are learning what print content doesnâ€™t successfully translate in the digital sphere, they are re-navigating digital marketing techniques. To that end, eMagazines.com is helping publishers not only make more digital sales, but refine the promotional process.
eMagazines.com, a sister company of subscription agency ValueMags, offers a three-prong approach to digital selling: an eMagazines.com newsstand, which aggregates all available digital titles...more
W Magazine launches The Daily W, an iPad exclusive app. Existing separately from W Magazine and wmagazine.com, the publication says the app is not a digital edition; but acts as a daily offering of â€śmust seesâ€ť and â€śmust havesâ€ť, curated by W editors. Exclusive photographs and video will be included, as well as e-commerce capabilities. The app is available for download free of charge.
Conde Nast releases version 1.1 of its app Idea Flight. The app allows an individual to conduct a presentation by directly engaging with their audiencesâ€™ iPads (with up to 15 audience members able to connect through WiFi or Bluetooth) by way of their own iPad. Conde also released Idea Flight Enterprise, offering educators the opportunity to purchase the app in bulk for a one-time...more
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