Ealier this month, Ziff Davis Enterprise [ZDE] completed a significant step in its OmniDigital strategy, rolled out earlier this year. The publisher’s IBM-sponsored December 13 eSeminar, “Building a Smarter Enterprise Social Media Strategy”, was available for live viewing on tablets, smartphones and desktop browsers.

This soft launch precedes ZD’s all-digital conversion for its full product portfolio in 2012 (including webcasts, apps and magazines).

Attended by 215 viewers, ZDE chose one...more

Online clothing and shoe retailer Zappos has dipped into the magazine business with the launch of a digital publication for the iPad. Called Zappos Now (ZN), the title is produced entirely in-house, from content through app development, and will be distributed monthly through the App Store on iTunes.

The company has an existing mobile shopping app for the iPhone, iPad and Android, but...more

Consumer Reports is joining the ranks of publishers offering iPad subscriptions bundled at no extra cost to its print subscribers, beginning with its January 2012 issue, set to hit newsstands next week.

The brand—known for its paid content model—launched a free download of “teaser content” in late February (which, according to the magazine, has been downloaded by more than 100,000 users) as...more

Pregnancy Magazine will be going digital in 2012, with its first digital issue available in the new year for the iPhone, the iPod Touch, the iPad, Android and the Kindle Fire. According to a news statement, advertising partners will “receive a 2:1 editorial to ad ratio in Pregnancy Magazine as well as guaranteed category exclusivity in the first two issues of the digital magazine,...more

We’re only about a year into the tablet age but more than a decade of using digital editions. Today, with the rise of ever increasingly sophisticated mobile devices and apps, digital editions are poised to leap to the forefront of publishers’ revenue generation plans and serve as their flagship on devices such as the iPad.

But are they able to deliver? Nxtbook Media recently...more

While publications continue to cross their fingers in hopes that digital content will pay off, The Economist Group is seeing digital-only sales grow—now to 100,000. In total, there are now 400,000 paying users accessing digital content. The success was realized partially from a heavy push in the past 4 to 5 months to get individuals to begin paying for the digital content.

“There was...more

After the initial flurry of excitement surrounding the release of their digital editions, magazine publishers are now beginning to focus on the strategies behind the products. In addition to complete digital editions, many are seeking other avenues to repackage and sell digital content. Mag publishers don’t need to look far to see where the digital conversion is paying off: its literary counterpart, the book business.

In fiscal first quarter 2012,...more

Martin Hensel, founder and president of Texterity, which celebrates its 20th anniversary this year, is giving up the president title to Carl Scholz, former Texterity COO and SVP of engineering. Scholz will lead Texterity in its daily tasks, development, sales and marketing while Hensel will focus on partnerships and the next generation of products and services. Hensel says, “One thing I’ve learned along the way is that there’s plenty of...more

Just as publishers are learning what print content doesn’t successfully translate in the digital sphere, they are re-navigating digital marketing techniques. To that end, eMagazines.com is helping publishers not only make more digital sales, but refine the promotional process.

eMagazines.com, a sister company of subscription agency ValueMags, offers a three-prong approach to digital selling: an eMagazines.com newsstand, which aggregates all available digital titles...more

W Magazine launches The Daily W, an iPad exclusive app. Existing separately from W Magazine and wmagazine.com, the publication says the app is not a digital edition; but acts as a daily offering of “must sees” and “must haves”, curated by W editors. Exclusive photographs and video will be included, as well as e-commerce capabilities. The app is available for download free of charge.

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