[Editor's Note: This review originally appears on Folio: partner site Minonline. And for more app reviews, visit Min's App Central.]
Rodaleâ€™s recast iPhone app edition makes no bones about its intent in squeezing a monthly magazine into a smartphone app. The appâ€™s tagline is â€śTons of Useful Stuff.â€ť Understanding from page one that the charge for most magazines on a phone must be utility,...more
Just a few days prior to the Republican National Convention, Time Warner Inc. launched the CNN-TIME Convention Floor Pass app for access to 24/7 breaking news, alerts, commentary and updates from the Republican and Democratic National Conventions. The app features daily analysis and early access to CNN-TIME polls, photos and video from CNN and Time journalists at both political conventions. According to...more
TV Guide Mobile has launched a new app for iPhone, iPad and iPod touch that connects users to multiple interactive features. The app is designed to assists users in finding, sharing and watching television programs on mobile devices. And offers social integration tools that encourages users to connect and engage in dialogues about their favorite shows. TVGuide.com says that its online traffic...more
Flipboard, the personalized magazine creation app, has released a collection of curated video sections called "TV." The sections are arranged under broad topics like Cooking and Science and aggregate content from YouTube channels. Â The move stretches a bit the platform's content format offerings, but when you're in the aggregation and curation game, why not video? And with plenty of existing content coming from dedicated online...more
This week, market research firm L2 released its second annual Digital IQ Index for the magazine market in which it measures digital strategy execution among 80 consumer magazine brands. The study ranks brands across five factorsâ€”website, digital marketing, social media, mobile platforms and, new this year, tablets. The study also broke out mini-case studies and several highlighted digital magazine features and tactics that helped...more
In its third-quarter financials released this week, Apple says it sold 17 million iPads. That's an 84 percent increase versus the same period last year. The company also sold 26 million iPhones, a 28 percent jump over last year's third quarter. The company's revenue for the quarter, at $35 billion, was a few billion dollars lower than analyst estimates and down about...more
Bloomberg Government, a division of Bloomberg L.P. that provides a subscription-based, online tool that collects data and provides reporting from the companyâ€™s team of analysts worldwide, has produced an app in conjunction with Event Farm for attendees of the 2012 Republican and Democratic National Conventions.The free appsâ€”my2012Tampa and my2012Charlotteâ€”provide a variety of functions for both convention attendees and event planners....more
In a sign of the escalating turf war between it and Apple, Google made several key announcements this week at its I/O eventâ€”including the introduction of a new tablet, and the addition of magazines on Google Play.
While the Nexus 7 tablet, priced at $199, stands to be less competitive with the iPad than with Amazonâ€™s Kindle Fire, the attractiveness of magazines on Google Play may put pressure on Apple to...more
As the app market evolves, a publisherâ€™s success is measured less by the number of downloads and more by the engagement level and number of returning customers.
So says app analytics groupÂ Localytics, whose latest research finds that 31 percent of app customers used an app more than 10 times, up from 26 percent last yearâ€”an indication, claims the firm, of a maturing app market.
One-time app usage in the last year...more
While big-name magazines have held a presence on Appleâ€™s Newsstand since its inception, small to medium-sized publishers have had a harder time breaking through.
As a result, online marketing education companyÂ 30DCÂ recently launched its MagCast digital publishing platform to serve what it sees as an untapped marketâ€”niche publishers seeking a lower-cost way to produce and distribute an app.
For a one-year license, MagCast charges a single payment of about $2,000, or three...more
Teen Vogue has launched its Insider App for the iPhone and iPod Touch. The new app will allow readers to view and engage with editorial and advertising content. App users will gain access to bonus content where they can access shopping guides, be treated to exclusive deals, and share content across multiple social media platforms.
Martha Stewart Craft Studio is now available in the Apple App store. The app was...more
Time Inc. has decided to offer digital subscriptions to all 20 of its titles in Apple's Newsstand. Up to now, the publisher was one of the biggest hold-outs since the service launched. In keeping with its All Access plan, subscribers to the print brands can get digital editions of their magazines at no extra cost, and the digital versions are priced similarly to...more
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