Founded in 1845, Scientific American is one of the oldest continuously published magazines in the United States and the brand has been working to extend its authority online through a variety of digital channels.
In January 2013 the magazine set a new personal record for monthly unique visitors, reaching an average of 5.4 million last month. According to the title, changes in...more
Corporate customers overwhelmingly prefer Apple devices to any other mobile or tablet technology, new data from enterprise mobility management firm Good Technology shows.
When analyzing the mobile devices activated by corporate customers in the final quarter of 2012, the results showed Apple as the â€śclear winner among enterprise users, claiming the top five spots for device activations, and more than 90 percent of all tablet activations.â€ť
According to the...more
Editor's Note: This story originally appears on FOLIO: sister site, minonline.com
LagardĂ¨re Active, the owner of the Elle brand, has created a new digital platform to promote the Elle International Network, including a website, mobile site, Facebook page and Twitter account. These combined digital tools connect with the websites, mobile sites, applications, pages and accounts of the 43...more
Not every publisher has the resources to cover all the bases and provide tablet editions for all the digital newsstands out there. Plus, Next Issue Media, for now, still remains relatively exclusive in the brands it selects for its platform. Here, we present a handy table that compares feature, service and reporting sets for the top newsstands: Apple, Barnes & Noble, Amazon, Next Issue, Zinio and Google.
For example, much hay...more
Rolling Stone's Jann Wenner may have famously downplayed the potential of tablet editions, but the brand has just launched a fully featured iPad app that also incorporates song samples and purchasing opportunities through iTunes. The wait, it seems, has given the title valuable insight into tablet design and functionality as other Wenner Media brands, and other publishers, took the plunge first. more
Lebhar-Friedman, a b-to-b media company targeting the retail, residential and healthcare markets, has expanded its residential products group to includeÂ a new digital-only brand called Residential Building Products & Technology. Built exclusively for the tablet and desktop, the brand will leverage an affiliate marketing model to launch with an initial circ of 75,000.The magazine's audience will largely be builders, remodelers and subcontractors,...more
Symbolia, a tablet magazine for illustrated journalism, recently launched its first issue. The magazineâ€™s aim is to merge in-depth journalism with visually rich illustrations and pictorials. The app is currently available only on the iPad, however subscribers can also download a PDF version.Â Introductory subscriptions are being offered for $11.99 annually, and so far the magazine has a four-star rating in Appleâ€™s Newsstand. more
The number of publishers reporting digital copies is growing, new numbers for media-auditing firm BPA Worldwide show. A total of 532 BPA print titles reported digital circulation for the June 2012 cycleâ€”an increase of 6.4 percent when comparing the December 2011 period.
For BPA-audited publications, digital copies now make up about 21.4 percent of total circulation as of June 30, 2012. Additionally, the...more
International technology, business and culture news brand The Next Web is seeing gains with its digital-only magazine. TNW Magazine saw more than 43,000 individual downloads and 116,000 sessions in Octoberâ€”reaching this milestone four months earlier than the company expected, a statement from the company says. The brandâ€™s tablet magazine, which first launched in February, has so far released 10 issues and uses...more
Next Issue Media, the company behind the unlimited magazine app Next Issue, is a joint venture formed by five of the largest domestic publishersâ€”CondĂ© Nast, Hearst, Meredith, News Corp. and Time Inc. To offer readers more options, the company announced Thursday that it is expanding its iPad catalog beyond these five companies. The new offerings will include magazines from publishers like...more
ARM, a supplier and architect of digital semiconductor chips, has partnered with UBM Tech to launch the new digital magazineâ€“Signum. The focus of Signum is to combine journalistic content with robust multimedia technology.
Signum, released quarterly, is available now in both Apple and Android platforms, and is optimized for the iPad. It has also been designed with smartphones in mind, so...more
While some publishers are having more success than others at attracting readers for their tablet editions, digital subscriptions are generally still a small percentage of overall circulation. Meanwhile, media measurement firm comScore has been tracking how many tablet users are actually reading the magazines and newspapers they've been downloading, and how often.According to its study, which is produced via comScore's TabLens...more
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