This week, market research firm L2 released its second annual Digital IQ Index for the magazine market in which it measures digital strategy execution among 80 consumer magazine brands. The study ranks brands across five factorsâ€”website, digital marketing, social media, mobile platforms and, new this year, tablets. The study also broke out mini-case studies and several highlighted digital magazine features and tactics that helped...more
In its third-quarter financials released this week, Apple says it sold 17 million iPads. That's an 84 percent increase versus the same period last year. The company also sold 26 million iPhones, a 28 percent jump over last year's third quarter. The company's revenue for the quarter, at $35 billion, was a few billion dollars lower than analyst estimates and down about...more
Bloomberg Government, a division of Bloomberg L.P. that provides a subscription-based, online tool that collects data and provides reporting from the companyâ€™s team of analysts worldwide, has produced an app in conjunction with Event Farm for attendees of the 2012 Republican and Democratic National Conventions.The free appsâ€”my2012Tampa and my2012Charlotteâ€”provide a variety of functions for both convention attendees and event planners....more
In a sign of the escalating turf war between it and Apple, Google made several key announcements this week at its I/O eventâ€”including the introduction of a new tablet, and the addition of magazines on Google Play.
While the Nexus 7 tablet, priced at $199, stands to be less competitive with the iPad than with Amazonâ€™s Kindle Fire, the attractiveness of magazines on Google Play may put pressure on Apple to...more
As the app market evolves, a publisherâ€™s success is measured less by the number of downloads and more by the engagement level and number of returning customers.
So says app analytics groupÂ Localytics, whose latest research finds that 31 percent of app customers used an app more than 10 times, up from 26 percent last yearâ€”an indication, claims the firm, of a maturing app market.
One-time app usage in the last year...more
While big-name magazines have held a presence on Appleâ€™s Newsstand since its inception, small to medium-sized publishers have had a harder time breaking through.
As a result, online marketing education companyÂ 30DCÂ recently launched its MagCast digital publishing platform to serve what it sees as an untapped marketâ€”niche publishers seeking a lower-cost way to produce and distribute an app.
For a one-year license, MagCast charges a single payment of about $2,000, or three...more
Teen Vogue has launched its Insider App for the iPhone and iPod Touch. The new app will allow readers to view and engage with editorial and advertising content. App users will gain access to bonus content where they can access shopping guides, be treated to exclusive deals, and share content across multiple social media platforms.
Martha Stewart Craft Studio is now available in the Apple App store. The app was...more
Time Inc. has decided to offer digital subscriptions to all 20 of its titles in Apple's Newsstand. Up to now, the publisher was one of the biggest hold-outs since the service launched. In keeping with its All Access plan, subscribers to the print brands can get digital editions of their magazines at no extra cost, and the digital versions are priced similarly to...more
EatingWell launched the â€śRecipes 2 Goâ€ť app for the iPhone, iPad and iTouch. Lipitor sponsors the free app, which features â€śheart healthyâ€ť recipes, a shopping list feature, portion control and a timer.
Security Management released an enhanced digital edition in May through Nxtbook. The digital edition has editorial videos, expanded maps, animated advertising and audio interviews.
Rebel Magazine hits the iPad with its May/April issue. The...more
For many publishers, 2011 was consumed by app development, vendor negotiation and choosing platforms to offer the freshly hatched products on. Fast-forward to 2012, and these apps are more or less ready to be pushed out to the masses. Here, FOLIO: speaks to two publishers about the strategies, wins and hesitations behind bringing a profitable app business to fruition.
Finding the Right Channels, Fueled with Partner Power
EVP of the National Geographic...more
Timed with April Foolâ€™s Day, humor title MAD magazine released an iPad app into the iTunes store. While the app itself is free and includes exclusive content and features, new digital issues of the magazine sell in-app for $4.99, while back issues are priced at $1.99. Subscriptions are offered at $1.99 per issue, or an upfront annual fee of $9.99.The Hollywood Reporter launched a free Facebook...more
In a serendipitous series of events, Time Out Chicago released its tablet edition shortly after the new iPad launch. While the publisher didnâ€™t necessarily plan for it, president and editor-in-chief Frank Sennett says in general, timing played a large role in Time Out Chicagoâ€™s tablet debut.
â€śWeâ€™re seeing that the critical mass is finally happening. Weâ€™re doing an ABC-audited edition, so we wanted...more
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