As the app market evolves, a publisherâ€™s success is measured less by the number of downloads and more by the engagement level and number of returning customers.
So says app analytics groupÂ Localytics, whose latest research finds that 31 percent of app customers used an app more than 10 times, up from 26 percent last yearâ€”an indication, claims the firm, of a maturing app market.
One-time app usage in the last year...more
While big-name magazines have held a presence on Appleâ€™s Newsstand since its inception, small to medium-sized publishers have had a harder time breaking through.
As a result, online marketing education companyÂ 30DCÂ recently launched its MagCast digital publishing platform to serve what it sees as an untapped marketâ€”niche publishers seeking a lower-cost way to produce and distribute an app.
For a one-year license, MagCast charges a single payment of about $2,000, or three...more
Teen Vogue has launched its Insider App for the iPhone and iPod Touch. The new app will allow readers to view and engage with editorial and advertising content. App users will gain access to bonus content where they can access shopping guides, be treated to exclusive deals, and share content across multiple social media platforms.
Martha Stewart Craft Studio is now available in the Apple App store. The app was...more
Time Inc. has decided to offer digital subscriptions to all 20 of its titles in Apple's Newsstand. Up to now, the publisher was one of the biggest hold-outs since the service launched. In keeping with its All Access plan, subscribers to the print brands can get digital editions of their magazines at no extra cost, and the digital versions are priced similarly to...more
EatingWell launched the â€śRecipes 2 Goâ€ť app for the iPhone, iPad and iTouch. Lipitor sponsors the free app, which features â€śheart healthyâ€ť recipes, a shopping list feature, portion control and a timer.
Security Management released an enhanced digital edition in May through Nxtbook. The digital edition has editorial videos, expanded maps, animated advertising and audio interviews.
Rebel Magazine hits the iPad with its May/April issue. The...more
For many publishers, 2011 was consumed by app development, vendor negotiation and choosing platforms to offer the freshly hatched products on. Fast-forward to 2012, and these apps are more or less ready to be pushed out to the masses. Here, FOLIO: speaks to two publishers about the strategies, wins and hesitations behind bringing a profitable app business to fruition.
Finding the Right Channels, Fueled with Partner Power
EVP of the National Geographic...more
Timed with April Foolâ€™s Day, humor title MAD magazine released an iPad app into the iTunes store. While the app itself is free and includes exclusive content and features, new digital issues of the magazine sell in-app for $4.99, while back issues are priced at $1.99. Subscriptions are offered at $1.99 per issue, or an upfront annual fee of $9.99.The Hollywood Reporter launched a free Facebook...more
In a serendipitous series of events, Time Out Chicago released its tablet edition shortly after the new iPad launch. While the publisher didnâ€™t necessarily plan for it, president and editor-in-chief Frank Sennett says in general, timing played a large role in Time Out Chicagoâ€™s tablet debut.
â€śWeâ€™re seeing that the critical mass is finally happening. Weâ€™re doing an ABC-audited edition, so we wanted...more
2011 could be characterized as a year of experimentation as publishers examined how to best create, market and distribute their magazine apps. This year, that experimentation is slowly coalescing into early business models. Publishers have a better handle on who their app audience is, how they engage with the brands and how theyâ€™re responding to pricing and marketing, paving the way for...more
Interactive sports and fitness publication American Athlete is on the iPad, and available for the Newsstand. The magazine will be published six times a year.
Indie Game Magazine released its iPhone/iPad app, available for both subscription and single copy purchase. The magazine, which recently released its 21st issue, is compatible with the Apple Newsstand.
Bonnierâ€™s Saveur integrated Digimarcâ€™s watermark technology into its April print issue....more
Just when publishers thought they mastered a nimble, consumer-ready app (finally), Apple releases a new version of the iPad. One of the biggest draws of the updated device is its â€śretina display,â€ť which Apple marketing chief Phil Schiller describes as â€ś3.1 million pixels with a resolution of 2048 by 1536 pixels. Thatâ€™s one million more pixels than an HD TV.â€ť
And with this news...more
New data from technology market research firm IDC shows impressive growth in tablet shipments for the fourth quarter of 2011. So impressive, in fact, that the firm has adjusted its 2012 forecast from 87.7 million units sold to 106.1 units sold. According to the company's data Tracker, worldwide tablet shipments were up 56.1 percent in the fourth quarter, representing 28.2 million units. That's a 155 percent increase...more
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