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Study: Sharing Twice as Likely to Happen on Mobile Devices than Desktops

By Samantha Wood 07/31/2013

A study conducted by ShareThis found that mobile devices are much more popular than desktops for sharing content. ShareThis tracked social activity across 2.4 million sites in its network, and found that consumers are nearly twice as likely to click and share content through mobile devices rather than desktops.

The report also stated that the iPhone is the most social device, with users three times more likely to share via...more

DEI Briefs

By Samantha Wood 07/31/2013

VIEW Magazine now created and published using App Studio.
The iOS app VIEW Magazine is now created and published using the new cloud-based App Studio, which uses HTML5 to transform print content into apps for iOS, Kindle Fire and Android devices. App Studio was created by the design studio and digital publishing consultancy FusionLab, and supports content created with both QuarkXPress and InDesign. VIEW magazine is an iPad and...more

Apple’s iPad Sales Falter in Q3

By Michael Rondon 07/25/2013


iPhone and iPad sales went in opposite directions Apple announced in yesterday's fiscal third quarter earnings report.

Smartphone sales increased 20 percent year-over-year, surpassing 31 million units worldwide, as tablet volume fell 14 percent to about 14.5 million units. At just over $6 billion in revenue though, iPads bring in only about a third of what iPhones generated.

The decrease in tablet sales is concerning given the introduction...more

Digital Edition Briefs | 6.27.13

By Lauren Taylor 06/27/2013


IBE will launch its first monthly digital edition on August 1st, which will be formatted for tablets, mobile devices and e-readers. The new magazine will be distributed to 120,000 global industry contacts and offer a mix of news analysis, features, and expert opinion.

Former Florida Sportsman editors have launched Fly & Light Tackle Angler. For $13.99 a year (six issues) or $3.99 per...more

The Catch-22 of Magazines and Mobile: Q&A with Rachel Pasqua

By Steve Smith 06/27/2013


As Folio:'s sister brand min recently reported, Google’s online dominance of digital ad revenue is even more pronounced on the mobile platform. According to eMarketer’s breakdown of where the money is going in digital advertising, the search giant is responsible for 52.36 percent of the ad money spent on mobile this year. Clearly reflecting the power of mobile search in attracting such a large...more

ALM Rolls Out 14 Dedicated iOS Apps

By Caysey Welton 06/26/2013


ALM has introduced iOS apps for 14 of its publications. This is another step in a series of ambitious digital moves the company has made in the last few months.

In March, ALM optimized 20 of its e-newsletters, which led to a 60 percent jump in open rates. The company has since upped that number to around 50 e-newsletters. Following that, ALM introduced dedicated sites for 14 of...more

Digital Edition Briefs | 5.30.13

By Caysey Welton 05/30/2013

Garden & Gun launched its first digital edition magazine on May 22 with its June/July issue. The digital edition is available at the iTunes App Store and is packed with interactive features and bonus content, which is made possible by the Mag+ platform. The first issue is being offered at no cost to readers, but future issues will be priced at $5.99 for a...more

"Motor Trend" Races Onto Every Available Screen

By Michelle Manafy 05/24/2013

*Editor's Note: This story originally appears on FOLIO: sister site,

The Motor Trend brand left the magazine track a while ago. Not only is the legendary auto brand among the most successful featured content channels on YouTube, but it was among the first of the traditional print entities to get "appy" and appear on smart TV devices like Google TV....more

Digital Revenues Rise, Print Continues to Fall for Future plc

By Michael Rondon 05/23/2013

Overall earnings stayed relatively flat in the fiscal first half for Future plc, but the company's sources of income changed considerably.

Digital revenues rose 33 percent year-over-year to $18.9 million—now accounting for more than a quarter of the group's total revenue. Meanwhile, print earnings fell 9 percent to $57 million. Future's total group revenues for FY1H declined 1 percent year-over-year to...more

MPA Rolls Out Pilot Program For Digital Measurement Standardization

By TJ Raphael 05/21/2013

NEW ORLEANS—About 100 independent magazine media professionals descended on the Big Easy this week for the MPA’s 10th annual Independent Magazine Media Conference (IMAG). While the event was focused on strategies and tactics for the independent market, during the first full day of the conference the association announced a new pilot program that could stretch far across the entire magazine market.

At a morning session...more

Time Inc.'s All You Launches M-Commerce Pilot Program

By Bill Mickey 05/21/2013


Time Inc.'s All You has added shoppable capabilities to its tablet edition. Starting with the May issue, customers using an iPad or Kindle Fire can tap a "shop now" icon to see where the product is for sale with a direct link to purchase.

The print magazine, sold through Walmart, some newsstands and through regular subscription channels, is commerce-oriented title as it is...more

Maximizing for Multiscreens: A Q&A With Maxim's CTO

By Michelle Manafy 05/13/2013

*Editor's Note: This story originally appears on FOLIO: sister site,

Mike Le Du is the CTO of Maxim publisher, Alpha Media Group. His deep digital experience includes a stint as VP of ISSUU and as CTO of SmartMoney. We asked Mike for his take on the digital landscape, in advance of his session at the June...more


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