While tablet editions of magazines have been growing quickly as a subscription and single copy source, they're still, in general, a small percentage of a publisher's readership. That's been a major hang-up for advertisersâ€”the platform has yet to catch on in a major way with marketers. Publishers are hoping that a certain level of scale will tip the balance and Adobe is providing a push with the release of integrated...more
SimpleReach and MediaVoice come together for improved ROI tracking.MediaVoice has partnered with SimpleReach to improve ROI for native ad campaigns. SimpleReach tracks every social action on every piece of published content, from Twitter and Facebook to Pinterest and Reddit, in real-time, for a network of sites with more than 2.5 billion monthly pageviews. SimpleReach customers that use the MediaVoice platform can track social engagement of all their native...more
Mag+ announced its partnership with Appboy Wednesday, bringing a new management platform to the companyâ€™s various digital publishers looking to deepen reader relationships on mobile.
Mag+, a publishing platform for creating content optimized for mobile, counts magazines like The Atlantic and New York Magazine and international corporations among its customers. These publishers will now have access to Appboyâ€™s mobile relationship management...more
ShopAdvisor announced Monday it closed round two funding with total raised at $7 million.
The digital media app secured a $5 million financing from fellow Boston-based Pittco Capital Partners. The company, founded in 2011, has grown its mobile shopping app to more than 12 million users. The app helps consumers track products across retailers and business bridge gaps between publishers, advertisers and retail partners.
A study conducted by ShareThis found that mobile devices are much more popular than desktops for sharing content. ShareThis tracked social activity across 2.4 million sites in its network, and found that consumers are nearly twice as likely to click and share content through mobile devices rather than desktops.
The report also stated that the iPhone is the most social device, with users three times more likely to share via...more
VIEW Magazine now created and published using App Studio.The iOS app VIEW Magazine is now created and published using the new cloud-based App Studio, which uses HTML5 to transform print content into apps for iOS, Kindle Fire and Android devices. App Studio was created by the design studio and digital publishing consultancy FusionLab, and supports content created with both QuarkXPress and InDesign. VIEW magazine is an iPad and...more
iPhone and iPad sales went in opposite directions Apple announced in yesterday's fiscal third quarter earnings report.Smartphone sales increased 20 percent year-over-year, surpassing 31 million units worldwide, as tablet volume fell 14 percent to about 14.5 million units. At just over $6 billion in revenue though, iPads bring in only about a third of what iPhones generated.The decrease in tablet sales is concerning given the introduction...more
IBE will launch its first monthly digital edition on August 1st, which will be formatted for tablets, mobile devices and e-readers. The new magazine will be distributed to 120,000 global industry contacts and offer a mix of news analysis, features, and expert opinion.Former Florida Sportsman editors have launched Fly & Light Tackle Angler. For $13.99 a year (six issues) or $3.99 per...more
As Folio:'s sister brand min recently reported, Googleâ€™s online dominance of digital ad revenue is even more pronounced on the mobile platform. According to eMarketerâ€™s breakdown of where the money is going in digital advertising, the search giant is responsible for 52.36 percent of the ad money spent on mobile this year. Clearly reflecting the power of mobile search in attracting such a large...more
ALM has introduced iOS apps for 14 of its publications. This is another step in a series of ambitious digital moves the company has made in the last few months.
In March, ALM optimized 20 of its e-newsletters, which led to a 60 percent jump in open rates. The company has since upped that number to around 50 e-newsletters. Following that, ALM introduced dedicated sites for 14 of...more
Garden & Gun launched its first digital edition magazine on May 22 with its June/July issue. The digital edition is available at the iTunes App Store and is packed with interactive features and bonus content, which is made possible by the Mag+ platform. The first issue is being offered at no cost to readers, but future issues will be priced at $5.99 for a...more
*Editor's Note: This story originally appears on FOLIO: sister site, minonline.com.
The Motor Trend brand left the magazine track a while ago. Not only is the legendary auto brand among the most successful featured content channels on YouTube, but it was among the first of the traditional print entities to get "appy" and appear on smart TV devices like Google TV....more
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