With advertising taking a massive nosedive this year, publishers venturing into selling uncharted ad territory have likely hit a number of roadblocks. But during the Folio: Show Virtual, Josh Gordon, president of Smarter Media Sales, presented his preliminary survey findings on how readers respond to advertising in interactive editions (defined as digital editions with no print components) as compared with other electronic media.
Gordonâ€™s independent survey, â€śThe Case for Advertising...more
New Version of Digital Magazines on iPhone, iPodLancaster, Pennsylvania-based Nxtbook Media is getting ready to launch a new version of its digital magazine platform which will play on iPhones andÂ iPod Touch devices. According to CEO Michael Biggerstaff, the company expects iPhone usage initially will be relatively small but this new version gives publishers â€śinsight into exactly how usage differs on mobile.â€ťFeatures of the new service will...more
The Amazon Kindle, the Sony Reader, and now Barnes & Nobleâ€™s nookâ€”these are just a few of the e-readers that will supposedly transform how people will read magazines, newspapers and books in the near future. And with more e-readers from companies such as PlasticLogic and Spring Design on the way, this brings into light the question of how digital magazines will factor into the equation. A significant...more
As consumers continually adapt and change the way they like to consume content, publishers are scrambling to overhaul the way they produce and distribute it. Along the way, the definition of a digital publication has changed and publishers must utilize an "unrestrained" approach to multiplatform content production, argued Steve Paxhia, president of Beacon Digital Strategies, in his presentation at the recent FOLIO: Virtual event.According to Paxhia, just 18...more
While many publishers simply turn PDFs of print content over to the vendor to create a digital editionâ€”music magazine Spin has a dedicated digital edition manager in Nick Pandolfi. â€śWe saw a lot we could bring to a digital edition that we couldnâ€™t do with a print edition,â€ť Pandolfi said earlier this week during a presentation at the Folio: Show Virtual. â€śWeâ€™re now trying to expand readership as...more
With advertising taking a massive nosedive this year, publishers venturing into selling uncharted ad territory have likely hit a number of roadblocks. But during the FOLIO: Show Virtual, Josh Gordon, president of Smarter Media Sales, presented his preliminary findings on how readers respond to advertising in interactive editions (defined as digital editions that are not merely replicas of print titles) as compared with other electronic media. Gordonâ€™s independent...more
â€śExperience shows that consumers expect to pay less for digital editions,â€ť wrote LCM Digital Media director Matt Hunter on Folio:â€™s social network mediaPRO. â€śAs far as theyâ€™re concerned, thereâ€™s no print cost, no distribution charges and no retail margins to cover, so it should be cheaper.â€ť
This is clearly indicative that some publishers are finding that the right content mix is coaxing readers to purchase digital back issues, annual subscriptions...more
Magazine Taps 10 Digital Vendors to Compare FeaturesWith so many digital magazine vendors offering so many different features, choosing a vendor can be a difficult task. Thatâ€™s why FPO magazine, a quarterly publication for magazine professionals, turned to 10 different digital vendors to publish its MGZ A-to-Z issue to find out exactly how the issue and its features would differ depending on the vendor.
The issue was published individually by...more
The phrase "it all starts with the customer" has gotten so much lip service that it has virtually lost its meaning. Yet, if publishers would like to see their digital edition circulation thrive beyond international distribution and accommodating the "green" option, they could start by clearing up the confusion still faced with the digital magazine experienceâ€”and offer a choice that makes the best sense from the customer's perspective.
Questex Media, a...more
Publishers are increasingly taking a cross-platform marketing approach with their brands by creating a synergy between their print and online products, but they often leave their digital editions out of the equation. In other words, most are still viewing digital editions as an alternative to the print or Web product as opposed to a companion.
There are a few publishers out there, however, who are making the connection and actively...more
The uncharted territory associated with marketing digital editions can be daunting. So much so that, for some publishers, their digital edition â€śmarketing planâ€ť is defined by a series of trials and errors.
While this experimentation is normal in a relatively new space, with the limited time and resources that many publishers are working with, having a plan is key, making it vital to develop and execute a marketing timeline. Here,...more
Dropping the print magazine in favor of a digital-only approach can make sense financially, but publishers need to prepare their readers for that transition, particularly if their audience is not very Web-savvy. According to a survey of consumer magazine readers done by the Rosen Group earlier this year, just 7 percent of print subscribers also seek out the magazineâ€™s Web site.
Converting readers is a challenge facing discount camping club...more
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