Critics of digital magazines often cite âflat presentationâ and small fonts as drawbacks of the medium. Itâs also a problem when publishers force in too much rich media that actually detracts from, rather than enhances, the reader experience.However, there are ways to make the product more engaging. Folio: spoke with several vendors about what tips they share with clients on how to make a reader-friendly digital edition.more
iMirus to Launch âContent Extensionâ Data ConverterDigital magazine provider iMirus is expected to launch a platform called Content Extension, which will extract text, images, metadata and tagging from publisherâs PDFs and automatically convert the data into a compiled Prism XML file format. The data can then be read by multiple software and hardware platforms, as well as be made available for search indexing.âThe digital edition created for...more
The obvious strategy for making money off of digital editions is to parallel print models. In other words, support the production and distribution through advertising and subscriptions. Yet, publishers have primarily chosen to offer digital editions as free supplements and advertisers, for the most part, are either still too reticent or are âsoldâ into them as a value-add with hopes that theyâll eventually clue in to the robust accountability features....more
Most digital magazines are exact replicas of their print counterparts, but how advertisers view their effectiveness may be quite different. The response to digital magazines can be tracked much more closely and quickly, therefore, publishers should be prepared to supply and interpret the audience response data for their clients.
The metrics used to gauge the effectiveness of ads in digital magazines are less like print and more like the Webâopen...more
Digital editions have been positioned as a value-add for so long that first attempts at developing an advertising rate card can leave publishers at a loss.
Used Boat Watch is a bi-monthly digital edition that draws advertising from both sale listings and after-market suppliers. The magazine teamed with Boat U.S., the official publication of the Boat Owners Association, for access to its enormous e-mail list. At first, founder Ed McNew...more
Pitching advertisers is never easy, particularly now. But as digital edition providers ramp up their offerings and advertisers see brand extension potential through online assets, publishers may find that digital editions can be sold as part of an integrated package or as a standalone. The trick, of course, is getting advertisers to take the digital edition plungeâand see results.
As one of FOLIO:'s mediaPRO members aptly commented: âThe
compelling sales point...more
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