At the AD Show in July, Popular Science publisher Gregg Hano gave attendees his view of the future of digital publishingâ€”not just for 2010 but also for the next five yearsâ€”some of which have already materialized. â€śThose of us in print and online [publishing] better figure out how to monetize it and work with the vendors, suppliers and hardware manufacturers to make sure our content is in front of...more
As publishers continue to seek out the newest and best technologies to enhance digital readership (and drive online revenue), a slew of advanced e-readersâ€”such as the Apple tablet, Mag+ and an iPhone viewer for digital magazinesâ€”are redefining online editions.Of course, new concepts and prototypes for what a digital magazine could look like have been popping up with relative frequency. And obviously, the ideas are a boon to the...more
With the dawn of new publishing technologies, as well as the migration from print to digital editions, itâ€™s not surprising that publishers have a few questions. And who do they go to for guidance but their digital provider (or, a provider they are courting). Digital Edition Insights asked a number of digital vendorsâ€”including Nxtbook Media, Texterity, Digital Magazine Technology, Zmags and Zinioâ€”the most frequent requests...more
GQ Goes Digital on iPhone; Launches New Initiative for Digital MagazinesIn conjunction with its Men of the Year issue, Conde Nast officially released this week a mobile iPhone/iPod touch application of GQ. The app goes beyond mobile access to content, acting like a â€śvirtual magazine,â€ť with a digital replica of the magazine with live links to advertisersâ€™ products, links to read reviews and/or purchase music, video and...more
For the past few years, b-to-b publishers have been using digital editions to supplement their print products for various reasons: to cater to their readersâ€™ preferences, to cut printing and shipping costs, and to reach more international audiences. Thereâ€™s a lot to consider, however, such as balancing the ratio between print and digital subscribers and navigating the audit process. Anne Drobish, associate audience development director, NewBay Media, shared a few...more
It's the elephant in the room for many publishers that offer digital editions to a significant portion of their readership: How many subscribers actually open or click through their notification emails? Digital edition use continues to grow as more publishers use them to supplement print circulation and the audit bureaus refine their reporting rules, but getting people to engage beyond the notification email requires a set of tools...more
At the FOLIO: Show Virtual last month, Steve Paxhia, president of Beacon Digital Strategies, and author of the 2008 Gilbane Group report â€śDigital Magazine and Newspaper Editions,â€ť shared his thoughts on how digital magazines will fit in with the growing number of digital channels available to publishers. Paxhiaâ€™s predictions for next 12 months include: â€˘Â Â Â An improving economy will change the focus from cost savings to...more
Publishers originally embraced digital editions as an affordable,
efficient way to serve readers overseas. But delivering content and
managing subscriptions internationally requires publishers use a distinct
set of tactics, like delivery incentives, subscription cuts and increased
digital edition content, to bulk up their readership and save
money on postal costs internationally."For us, itâ€™s been an
interesting journey over the past few years with the continued increase
of international postage rates," said Joanne Juda-Prainito, vice
With advertising taking a massive nosedive this year, publishers venturing into selling uncharted ad territory have likely hit a number of roadblocks. But during the Folio: Show Virtual, Josh Gordon, president of Smarter Media Sales, presented his preliminary survey findings on how readers respond to advertising in interactive editions (defined as digital editions with no print components) as compared with other electronic media.
Gordonâ€™s independent survey, â€śThe Case for Advertising...more
New Version of Digital Magazines on iPhone, iPodLancaster, Pennsylvania-based Nxtbook Media is getting ready to launch a new version of its digital magazine platform which will play on iPhones andÂ iPod Touch devices. According to CEO Michael Biggerstaff, the company expects iPhone usage initially will be relatively small but this new version gives publishers â€śinsight into exactly how usage differs on mobile.â€ťFeatures of the new service will...more
The Amazon Kindle, the Sony Reader, and now Barnes & Nobleâ€™s nookâ€”these are just a few of the e-readers that will supposedly transform how people will read magazines, newspapers and books in the near future. And with more e-readers from companies such as PlasticLogic and Spring Design on the way, this brings into light the question of how digital magazines will factor into the equation. A significant...more
As consumers continually adapt and change the way they like to consume content, publishers are scrambling to overhaul the way they produce and distribute it. Along the way, the definition of a digital publication has changed and publishers must utilize an "unrestrained" approach to multiplatform content production, argued Steve Paxhia, president of Beacon Digital Strategies, in his presentation at the recent FOLIO: Virtual event.According to Paxhia, just 18...more
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