Publishers over the years have had their plates full with managing print and Web products, thus relegating digital editions to the â€śstepchildâ€ť category. But with all of the new e-reader devices currently on the market and recent developments in smartphone technology, digital editions are now coming more to the forefront. But technology is just one part of the equationâ€”you need an engaged audience to make focusing on a digital edition...more
Even today, many publishers turn to digital editions simply as a straight replica of the print product. But at a recent Folio: Webinar, â€śState of the Art in Digital Magazines,â€ť two b-to-b publishers shared how they have refigured their digital edition strategies to make them a key part of the editorial, sales and audience development missions. Uptime Magazine started offering digital editions in 2006 through...more
Publishers developing apps for mobile and tablet devices have some choices among analytics service providersâ€”as well as some strategic decisions about how that data will be used.Developers can embed third-party measurement software that is integrated and shipped with the app and tracks a variety of usage patterns. The landscape of service providers ranges from outfits like Omniture, WebTrends and more
Navigating the E-Reader WorldOverwhelmed by the choices in the growing e-reader market? Nxtbook Media has released its e-Reader Guide 2010, which offers a critique of devices ranging from smart tools like the iPhone, iPad and Android to dedicated e-readers like the Kindle, Nook and Sonyâ€™s Calibre.The guide includes specs (weight, screen size, display description) as well as price ranges and a description of how Nxtbook...more
Edgell Communicationâ€™s Consumer Goods Technology launched an all-digital issue in July 2008 and now publishes four all-digital issues each year (February, April, July/August, and November). Edgell Communications will be rolling out replica digital versions for all its other controlled-circulation brands in the next few months. The digital-only issues of Consumer Goods Technology, however, are not replicas. â€śWe have an interactive digital platform...more
MRI To Start Tracking Digital Editions, E-ReadersStarting next month, Mediamark Research & Intelligence will conduct 1,000 in-home interviews across the country asking consumers about their magazine readership across all formats and devices, including electronic editions, e-readers, mobile and tablets. The interviews are part of a pilot program that tests adding new interview language to MRIâ€™s Survey of the American Consumer, which provides consumer magazine audience ratings....more
For some publishers, digital editions have evolved from a standalone circ-builder to a way to get a foothold on as many devices as they can. Either way, digital editions, when marketed properly, are still a viable way to grow overall circulation.Now that both the BPA and ABC have defined digital editions in such a way that theyâ€™re auditable on new device platformsâ€”such as e-readers and tabletsâ€”publishers have...more
Squires, Skiff Lead MPA E-Reader Event Line Up
The Magazine Publishers of America has announced the line up for its Magazines 24/7: The E-Reading Revolution event. On tap as speakers are John Squires, managing director of publisher-formed e-reader group Next Issue Media; Gil Fuchsberg, president of Hearst-incubated Skiff; and Forrester Research media/device analyst Sarah Rotman Epps.
The MPA says the event will focus on opportunities in e-reading created by advances in...more
At BPA Worldwideâ€™s December 2009 meeting, the Board of Directors passed some new rules that were set to go into effect this year for members reporting digital editions. While these changes were not as controversial as the rule change that went into effect last year, theyâ€™re still worth noting.
The most obvious change to the BPAâ€™s rules is reflected in how the bureau describes digital editions. The Board...more
That Lonny, a middle-market shelter and home design title, launched with virtually a $19.00 monthly production budget belies the work and expertise that goes on behind the scenes. But the magazine, which was started by Michelle Adams, a former assistant at now-defunct Domino, and photographer Patrick Cline, has taken on a DIY sensibility with its digital edition-only platform that has filled a wide-open...more
While developing iPhone apps has been all the rage for publishers and their digital edition vendors in recent months, moving toward platforms that target all mobile devices and e-readers without requiring additional work from the publisher will be the focus for 2010.
Consumer enthusiast publisher Harris Publishing recently started using the new Mygazines Mobile service, which uses the mobile Web browser (rather than creating device-specific...more
Zinio Launches Digital Edition for United States Tennis Association
Zinio has teamed up with the United States Tennis Association for a 106-page digital edition of USTA Magazine, going out to USTAâ€™s 742,000 members.
The new launch is part of the second phase of its â€śUnityâ€ť platform, touting design optimization for digital editions. Some of the dynamic features include animation, scrolling text, a cover that rotates eight images of iconic tennis movements...more
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