Squires, Skiff Lead MPA E-Reader Event Line Up
The Magazine Publishers of America has announced the line up for its Magazines 24/7: The E-Reading Revolution event. On tap as speakers are John Squires, managing director of publisher-formed e-reader group Next Issue Media; Gil Fuchsberg, president of Hearst-incubated Skiff; and Forrester Research media/device analyst Sarah Rotman Epps.
The MPA says the event will focus on opportunities in e-reading created by advances in...more
At BPA Worldwideâ€™s December 2009 meeting, the Board of Directors passed some new rules that were set to go into effect this year for members reporting digital editions. While these changes were not as controversial as the rule change that went into effect last year, theyâ€™re still worth noting.
The most obvious change to the BPAâ€™s rules is reflected in how the bureau describes digital editions. The Board...more
That Lonny, a middle-market shelter and home design title, launched with virtually a $19.00 monthly production budget belies the work and expertise that goes on behind the scenes. But the magazine, which was started by Michelle Adams, a former assistant at now-defunct Domino, and photographer Patrick Cline, has taken on a DIY sensibility with its digital edition-only platform that has filled a wide-open...more
While developing iPhone apps has been all the rage for publishers and their digital edition vendors in recent months, moving toward platforms that target all mobile devices and e-readers without requiring additional work from the publisher will be the focus for 2010.
Consumer enthusiast publisher Harris Publishing recently started using the new Mygazines Mobile service, which uses the mobile Web browser (rather than creating device-specific...more
Zinio Launches Digital Edition for United States Tennis Association
Zinio has teamed up with the United States Tennis Association for a 106-page digital edition of USTA Magazine, going out to USTAâ€™s 742,000 members.
The new launch is part of the second phase of its â€śUnityâ€ť platform, touting design optimization for digital editions. Some of the dynamic features include animation, scrolling text, a cover that rotates eight images of iconic tennis movements...more
For a few years now, publishers have been utilizing digital editions as an alternative way of reaching their core print subscribers, whether itâ€™s for economical or environmental reasons. But more companies are using the format to target specific groups, attract new readers and advertisers, or as a way to offer exclusive content that canâ€™t be found anywhere else. This is where one-off (or...more
The growing swell of e-reader and tablet devices has reached deluge proportionsâ€”and if the population at large didnâ€™t know it, Appleâ€™s iPad debut will help mainstream the concept. Yet the platform is still very young, not yet driven by consumer preferences. Manufacturers and publishers alike are testing the waters even as the technology rapidly develops beyond what has already been released. In the meantime, publishers are working with whatever...more
Another Digital Newsstand To LaunchOnline digital publication company BlueToad said it plans to launch a new digital newsstand, called CoverStand, which will be available at no cost to publishers.â€śSubscription dollars will be collected by the publisher directlyâ€”we won't take a fee from the transaction,â€ť a BlueToad spokesperson told FOLIO:. â€śWhen publishers that aren't BlueToad customers wish to publish on CoverStand then they will need to provide...more
Next Issue Media, the joint venture between Time Inc., Conde Nast, Hearst, Meredith and The News Corporation to create a common digital content format and storefront to distribute it, has attracted heavy media attention. However, beyond the five companies investing in the venture, little is known about how this will impact the industry in general, and smaller publishers in particular.Itâ€™s one of those events where the speculation has...more
At the AD Show in July, Popular Science publisher Gregg Hano gave attendees his view of the future of digital publishingâ€”not just for 2010 but also for the next five yearsâ€”some of which have already materialized. â€śThose of us in print and online [publishing] better figure out how to monetize it and work with the vendors, suppliers and hardware manufacturers to make sure our content is in front of...more
As publishers continue to seek out the newest and best technologies to enhance digital readership (and drive online revenue), a slew of advanced e-readersâ€”such as the Apple tablet, Mag+ and an iPhone viewer for digital magazinesâ€”are redefining online editions.Of course, new concepts and prototypes for what a digital magazine could look like have been popping up with relative frequency. And obviously, the ideas are a boon to the...more
With the dawn of new publishing technologies, as well as the migration from print to digital editions, itâ€™s not surprising that publishers have a few questions. And who do they go to for guidance but their digital provider (or, a provider they are courting). Digital Edition Insights asked a number of digital vendorsâ€”including Nxtbook Media, Texterity, Digital Magazine Technology, Zmags and Zinioâ€”the most frequent requests...more
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