The iPad is a game changer and the release of other tablets in the future will continue to advance digital publishing. But it remains early days (a recent FOLIO: blog quoted editors of The New Yorker as saying "writing for the iPad is like producing TV after WWII") and the "traditional" digital edition can still provide significant value, provided the publisher buys into the format. "Even working with the...more
Good news for the magazine industry: Apple is developing a digital newsstand that would allow publishers to sell magazines across the iPad and possibly other Apple devices. The focus will be on subscriptions rather than single copies. A storefront could be available within the next few months, and reports say Apple is also developing software to create digital editions as well as rich media such as high definition video.
iPad Owners Most Receptive to Advertising
According to the Nielsen Companyâ€™s new â€śConnected Devices Playbookâ€ť survey, 65 percent of iPad owners are aged 35 or younger. The same percentage of users also indicated they are male.
Other findings indicate that 44 percent of Kindle owners make more than $80,000 per year, compared to only 39 percent of iPad owners and 37 percent...more
As publishers become more comfortable with the iPad apps and other mobile apps, managing distribution and back-end metrics are the next critical steps. While Apple brokers the transaction with native iPad apps, the developer still has to build the infrastructure, which includes managing IT and server infrastructure, negotiating for bandwidth and updating content. For its iPad app, Newsweek has tapped Urban Airship,...more
Think avid sock knitters arenâ€™t using the Internet? Think again.Enthusiast crafts publisher Interweave is launching Sockupied, its second digital edition designed specifically to be viewed on a computer. The first, Quilting Arts in Stitches, launched earlier this summer. Interweave says sock knitting, believe it or not, is one of the companyâ€™s fastest-growing interest areas among its core knitting audience.According to book author and Sockupied editor Anne...more
New Yorkerâ€™s Digital Edition Gets an Optimized for iPadCondĂ© Nastâ€™s The New Yorker has made a change that will allows iPad users to access to the magazineâ€™s archive online.Until recently, the magazineâ€™s digital edition has not been compatible with the Safari browser, which is supported by the Apple iPad. But the magazine has reportedly updated the digital edition to automatically recognize users coming in from...more
On the heels of announcing its new Digital Publishing 2.0 strategy, publishing software company Quark says it has signed on as a â€śplatinumâ€ť sponsor of the 2010 Digital Magazine Awardsâ€”a global competition to honor the best in digital magazines. The competition is accepting entries for nearly 20 categories. Some include: Magazine Launch of the Year, Editor of the Year, Designer of the...more
Yes, People Are Excited About Digital, MobileDigital publishing vendor Texterity has released the results of its annual Profile of the Digital Edition Reader, which it conducted with BPA Worldwide. Not surprisingly, Texterity says the results confirm an increasing enthusiasm for and reliance on digital and mobile formats.According to the results, 86 percent of the more than 31,000 respondents polled indictaed that they are either satisfied or...more
Digital edition provider Nxtbook Media and Joe Pulizziâ€”custom content â€śevangelistâ€ť and founder of content matching site Junta 24â€”have created a new company called Talefoundry that offers custom digital media solutions and services for small and mid-sized publishers who may not have the internal resources to fulfill those programs themselves.
â€śWe had publishers looking to push the envelope further than the typical digital replica magazine but were limited by how much...more
There seems to be almost no end to the number of mobile ad networks popping up, such as Jumptap, Millenial Media and Quattro. Apple offers its own ad network in iAd, which serves ads to the iPhone and iPad (with publishers getting a 60 percent cut and Apple keeping 40 percent).Â Increasingly, digital magazine vendors are getting into the act, offering either their own networks or solutions that pull...more
While digital editions are a common format for producing show guides and show dailies, apps are becoming another popular platform for integrating dailies along with much more functionality. Penton Media's Custom Solutions group partnered with the Food Marketing Institute to build an app for FMI's annual event, FMI 2010, in May. The app, which essentially wraps a show program, show dailies, exhibit...more
Sports Illustrated, which released its first issue for the iPad on June 24, has seven launch sponsorsâ€”all are in for...more
Join mediaPRO Today: Click Here
Connect on the new professional and social network for the Magazine, eMedia & Publishing Industry today.