Mobile app downloads will increase 117 percent to 17.7 billion worldwide while mobile application store revenue will grow to more than $15.1 billion in 2011, a 190 percent increase, according to Gartner Inc.
In 2010, app stores generated an estimated $5.2 billion from both download sales and advertising revenue. Between 2010 and 2014 Gartner predicts that number will grow more than 1,000 percent to $15.1 billion.
Revenue generated by...more
Bonnier Corp. today launched Science Illustrated+, a tablet edition of the magazine. The January/February issue is available in the iTunes App Store for the introductory price of $2.99 per issue.
Science Illustrated+ was developed on Bonnier's own Mag+ platform for tablet devices. Highlights of Science Illustrated +'s January/February issue include "An Oasis of Contrasts," a digital pictorial of the world's freshwater wetlands, which features iPad-exclusive...more
While publishers are scrambling to adapt existing print editions to the iPad, Bonnier Corp. has launched an iPad-only edition of Parenting called Parenting Seasons, a quarterly that features exclusive digital content.
Parenting Seasons will offer Winter, Spring, Summer and Fall editions with a monthly calendar function that provides parenting tips and tricks. Pricing starts at $2.99 per issue during the beginning of each season, drops...more
In January, Nomad Editions, the digital media company developed by a group that includes former Newsweek president Mark Edmiston and noted designer Roger Black, will officially launch. The launch is significant for digital editions being the core-rather than an ancillary- product, and includes a three-prong business model that focuses on subscription revenue over advertising and sharing up to one-third of the revenue with...more
Apple has debuted its first iAd for the iPad this month. The mobile advertising platform, which was rolled out in July for the iPhone and iPod Touch, features an app within an app concept and grew out of Apple's purchase of Quattro Wireless earlier in the year. The iPad iAd is an interactive spot for Disney's "Tron Legacy" and is featured in the...more
Mygazines Launches Geo Targeted EditionsMygazines has launched Geo Targeted Campaigns, which distributes tailored versions of a publication by region. The service enables local editions to be distributed to more than 200 countries and thousands of specific cities. Users receive a dedicated URL and a targeted version of the publication will download according to their geographic area.
Mygazines also announced "Packs," a new flexible pricing structure that lets professionals, publishers...more
According to a study by GfK MRI, about 5.9 million U.S. adults own an e-reader. This is up from 2.1 million the firm tallied during the March to October period of 2009, when it first started measuring usage of the devices. The gap between male and female owners has closed as well. During the 2009 measurement period, 56 percent of e-reader owners...more
The Nielsen Company recently released a survey that attempts to measure how people are using their mobile devicesāsmartphones, Kindles, iPads, etc.āalong with the kinds of content consumed and interaction with advertising. While the study is a frank reminder of how small the tablet market still is, interactivity-based metrics are promising.
With all the hype surrounding the iPad platform and its potential for traditional media companies, the study, which polled...more
SRDS is expanding its online repository of advertising rate and contact information for media companies to include data on tablet applications. Launching November 1, the Tablet Media Library will allow media industry planners and buyers to access ad rates and other info for more than 160 tablet media propertiesāfrom consumer and b-to-b magazine companies, as well as newspaper publishersāthat carry advertising.
āAdvertisers are excited about the opportunities that have emerged with...more
AARP has launched its first series of mobile products, including an app for the iPhone and iPod touch that enables members to carry a digital version of their membership card, allowing them easier access to member benefits, activities and programs. The rollout also includes three new publication apps developed with digital versions of AARP The Magazine, AARP Bulletin and AARP VIVA now available for the iPad, iPhone and iTouch.
Bonnier Title Goes DigitalTransWorld SNOWboarding, published by Bonnier Corp., has launched its app for the iPad, called TransWorld SNOWboarding+.
āIn launching TransWorld SNOWboarding+, we set out to present our readers with a completely new multimedia experience platform that would complement our existing print and online properties rather than just re-creating one or the other,ā publisher Adam Cozens says. āThis new platform was...more
Some have referredĀ to the current marketplace as the āgolden ageā of online advertising, with the advent of 3G technology and the iPad craze. But the publishing industry seems to be missing out on at least part of what could be a $50 billion ad spend. Time spent with print media accounts for 12 percent of usersā consumption and 26 percent of ad dollars...more
Join mediaPRO Today: Click Here
Connect on the new professional and social network for the Magazine, eMedia & Publishing Industry today.