Digital Editions Maintaining Growth
Top 20 digital circ publishers remains relatively static, overall circ edges up.
Once again, it’s the tech and engineering titles that dominate the
top of the list of publishers reporting digital editions with BPA. On
average, digital editions make up about 15 percent of total member circ
as of December 2008 statements, a 2 percent increase over June ’08
Top-of-the-list mainstay, Oracle, increased its digital circ by 47.5
percent to 181,179 from December 2007 to December 2008. Digital
editions account for 35.1 percent of the magazine’s total qualified
Also, overall digital edition use is up among BPA members. There are
now 304 publishers reporting digital circ—up 6.3 percent over 2007.
"Especially in today’s economy, electronic editions offer publishers
the potential for realizing significant distribution and circulation
marketing cost efficiencies," said BPA CEO Glenn Hansen in a statement.
"On the international circulation front, digital copies make it
possible to overcome the traditional delivery and challenges of
timeliness, which makes them attractive to international business
BPA is also currently reviewing
its reporting rules surrounding electronic editions. As of now, rules
allow publisher to include electronic editions only if they’re
requested or as a member benefit of an organization. BPA is considering
whether to expand the rules to allow non-requested digital editions as
qualified as well. Hansen has already posted two compromise proposals for members to consider before the corporate board takes it up.
BPA’s Top 20 Digital Circ (December 2008)
Source: BPA Worldwide publishers’ statements.