Hearst releases conservative digital edition for Dr. Oz: The Good Life.Hearstâ€™s newly-launched celebrity-driven magazine Dr. Oz: The Good Life has received a digital upgrade. Hearst has continued a pattern held by previous publishing apps that echo their print editions in advertising, but rearrange editorial to fit the new platform. The app is designed to function on iPad and iPhone interchangeably and features recipes and video as...more
In a new promotion that may serve to boost downloads and drive new user engagement, Barnes & Noble, Inc. is marketing its NOOK Reading App with a trial period of free content from a selection of books and magazines. The goal of the offering is to kick start personal â€ślibrariesâ€ť for users who are just being introduced to the NOOK Reading App.Complimentary...more
Spring release set for SportsmanLife.SportsmanLife, the official publication of the Professional Outdoor Media Association, will launch in April 2014. The all-digital magazineâ€™s content will include articles, images, videos and more. Publishers of the quarterly are Earth Sports Redux, LLC and Labyrinth Holdings.
Forbes introduces a limited social network.Forbes has partnered with MAZ in creating a new addition to its iOS app. â€śStreamâ€ť is...more
The free digital edition of Montreal-based daily newspaper La Presse has seen tremendous increases in the last nine months. Since its launch in April last year, the French-language newspaperâ€™s tablet counterpart, La Presse+, has been installed on more than 400,000 iPads.Â
Downloads to the iPad have totaled 60,000 in the last two months alone. At nine months, La Presse+ has...more
On Tuesday, Jan. 21 Google introduced AdSense Direct, an ad solution for publishers looking to initiate their own direct ad sales.
Publishers will need to establish their own deals with advertisers, but once they do the transaction is as simple as sharing a link.
AdSense Direct is similar to other solutions currently available to small publishers like iSocket and BuySellAds. However, this is Google's first play to small publishers, and the...more
[This story originally appeared on Folio: sister site Minonline.com]
Epicurious was doing mobile long before most service brands were even thinking about a post-desktop world. Still, its app presence was getting long in the tooth and in need of tech and design updates. The new iteration for both phone and tablet boasts a new voice activation recipe interface for easier kitchen use as well as enhanced layouts...more
Summit Professional Networks announced a shift to digital for its quarterly magazine, Tech Decisions, toward the end of the first quarter in 2014. Tech Decisions, currently operating via PropertyCasualty360.com, will continue to be housed there as a web-based magazine with plans for a tablet magazine. In addition, Summit Professional Networks will offer an expanded digital portfolio including custom...more
As consumers collectively shift time towards mobile and away from desktop devices, ad sellers are also adjusting. The transition helped Facebook move past Microsoft and Yahoo! to take the spot behind Google as the second-largest digital ad seller in the U.S.
According to market forecaster eMarketer, the shift to mobile has helped redistribute revenue streams for some of the worldâ€™s largest ad platforms. Google and Facebook, thanks to their...more
Mac|Life launches interactive edition for iPad.The interactive version of technology magazine Mac|Life debuted with a $5.99 per issue and $10.99 per year subscription offer.Â Available exclusively for iPad, the new edition enhances the interactivity of its Apple product-focused editorial content through story animation, slideshows and enhanced navigation. Mac|Life Interactive replaces the PDF version of the magazine previously accessible to iPad users. Current Apple Newsstand subscribers will upgrade...more
Mag+ announces InDesign CC compatibility.In addition to an InDesign CC plug-in, the updated version of Mag+ includes a new script that automates the conversion of PDF files into Mag+ InDesign files. The conversion tool was developed to assist customers in converting older materials like as back issues. The next release of the Mag+ platform, scheduled for February 2014, will include several more enhancements. The Mag+ 4.4 installer...more
Flipboard is making waves in the same ecommerce market many believed Pinterest had cornered. The personalized e-magazine platform introduced its newest content categoryâ€”shopping cataloguesâ€”to much fanfare Monday, by debuting a slew of new titles with celebrity curators and allied brands.â€śUser studies show that people want to shop on Flipboard,â€ť says Mike McCue, CEO of Flipboard, in a release....more
Time magazine serves up promotions and welcomes new recruits:Â
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