Digital Edition Briefs | 2.26.14
Sports Illustrated, Clash and Net-a-Porter…
Hearst releases conservative digital edition for Dr. Oz: The Good Life.
Hearst’s newly-launched celebrity-driven magazine Dr. Oz: The Good Life has received a digital upgrade. Hearst has continued a pattern held by previous publishing apps that echo their print editions in advertising, but rearrange editorial to fit the new platform. The app is designed to function on iPad and iPhone interchangeably and features recipes and video as part of a limited range of interactivity. Pricing for the iPad edition is separate from existing print subscriptions, giving subscribers a choice between print and digital.
Clash debuts Android edition.
Music magazine Clash has expanded its digital arsenal with a new version of its smartphone app for Android. In the first two issues of its run, The Clash app for iPhone received a Digital Magazine Award for best music magazine. The new android version includes tips on up-and-coming music as well as exclusive new releases and roundups of the best monthly club tracks and album releases. The February edition is guest edited by Elton John and includes an interview with the famous musician.
Net-a-Porter moves into content with Porter.
The online luxury fashion retailer has just launched an international magazine in the Australian market. Released in both print and digital right out of the gate, Porter appeared for download via Apple Newsstand and Google Play this past Valentine’s Day. Digital issues feature shopping and sharing capabilities, specially commissioned films and extra content not included in print. Porter will be available on newsstands globally for $9.99 (USD) per single issue.
Sports Illustrated Swimsuit app gives an even more illustrated look.
The 2014 SI Swimsuit issue comes complete with its own digital version. The iPhone-only app is free, but to unlock all of its content (or view Sports Illustrated subscriber-only content) an in-app fee of $7.99 is required. Pay $9.99 and you will receive additional content from the 2012 and 2013 swimsuit apps. The download includes video, over 200 photos and interactive viewing tools.
Ben 10 creates a more interactive experience for young readers.
Egmont publishing and digital technology firm Picsean have partnered on a digital offering for UK children’s magazine Ben 10. The iPad version creates an interactive spread of games, puzzles, comic strips and video that targets boys of the primary-school age range. Digital subscriptions are complimentary to current Ben 10 print subscribers. Two more will accompany the first edition in the App Store this spring and summer.