Digital Content Distribution on Rise
BPA: Oracle tops list.
Media auditing organization BPA Worldwide this week announced its ranking of member publications by number of digital subscribers, with Oracle magazine topping the list with more than 100,000 in June 2007.
The number of BPA members reporting digital copies rose 154 percent to 233 compared to 145 in June 2006. Other magazines topping BPA’s list include EWeek with 65,000 digital only subs, Computer Weekly with 47,962 and NASA Tech Briefs with 47,261.
"For subscribers, digital versions offer timeliness and accessibility through laptops, as well as easy archiving and search capabilities and user-friendly features like hyperlinks to pertinent sites," BPA president and CEO Glenn Hansen said in a statement. "Advertisers benefit from reaching expanded markets and segments, as well as from the value-added reader experience that can be provided."
Other benefits of electronic content distribution are the ability to do detailed analysis of subscribers’ reading habits and to track the impact of specific advertisements, adds Oracle publisher Jeff Spicer.