Derek Jeter Launches The Players’ Tribune
A platform for first-person stories from athletes.
Derek Jeter wrapped up his baseball career in rival-city Boston this past weekend and is now setting his sights on digital publishing. The Players’ Tribune went live yesterday, Oct. 1 and now the former Yankees captain has a new role–founding publisher.
Presently, the landing page only features a letter from Jeter explaining the goals and objectives for the project.
"I do think fans deserve more than ‘no comments’ or ‘I don’t knows,’" Jeter writes. "Those simple answers have always stemmed from a genuine concern that any statement, any opinion or detail, might be distorted. I have a unique perspective. Many of you saw me after that final home game, when the enormity of the moment hit me. I’m not a robot. Neither are the other athletes who at times might seem unapproachable. We all have emotions. We just need to be sure our thoughts will come across the way we intend.
So I’m in the process of building a place where athletes have the tools they need to share what they really think and feel. We want to have a way to connect directly with our fans, with no filter."
The current site iteration looks similar to Medium, and the concept itself is somewhat similar, as well. That is, like Medium, The Player’s Tribune will be a user-generated storytelling platform. And given Jeter’s clout, it’s likely that high-profile athletes will make up the roster of contributors.
No word from Jeter yet on the site’s monetization model. The site will be revealing more information about its plans today and hereafter.
Jeter isn’t the first ex-major leaguer to launch his own media company. Lenny Dykstra tried his hand in publishing when he launched The Player’s Club magazine, which was marketed to former athletes looking to invest their career earnings. The magazine was also tied to an online investment site called Nails Investment.
Things didn’t turn out too well, however.
Dystra’s several investments were not successful, which led to bankruptcy and illegal activities–mostly fraud. He was sentenced to three years in prison in 2012 as a result.
Highly unlikely Jeter’s career in publishing will have a similar ending.