DEI Briefs | 4.29.14
Yahoo!, ArchRecord, Look and more...
Yahoo! Reimagines Its Travel Vertical
Yahoo! Travel has been relaunched as an "immersive digital magazine." The vertical has been part of Yahoo!’s stable since 1997, however the new iteration mirrors a digital magazine with interactive features and more visually engaging content. Also, the new vertical is leveraging sponsored content.
McGraw-Hill Rolls Out a Pair of Digital Editions
Engineering News-Record has released its first digital edition using the Mag+ platform. Additionally, ArchRecord is also now available as a digital edition. The content in both instances will be replica copies of their print versions. Compounding that is the app size, which is 957MB, meaning not only will the issues be larger than many native digital editions, but so, too, are the apps that house them.
Look Magazine Upgrades Digital Edition with Newsfeed
Look magazine has upgraded its digital edition with a newsfeed that updates readers on the latest news from the fashion world. The app also enables users the luxury of in-app shopping,. The app is available for iOS, Android and NOOK products.
Grocery Retailer Enters the Digital Magazine Space
Publix has launched a digital magazine titled Publix Gather & Share. The title borrows its name from the company’s sales brochure, however the magazine experience is aimed to inspire its shoppers to innovate in the kitchen. The branded magazine will be free to readers and will publish monthly.