Defense One Turns to Partnerships for Continued Expansion
Editorial, events collaborations on the way.
Defense One has been growing rapidly since its launch in the summer of 2013, both in traffic—the site gets more than half a million unique visits per month—and staff—a recent hiring binge doubled its headcount.
Continued evolution is coming from the outside though. Defense One has entered into partnerships with institutions in the last month that bring high-profile contributors and deeper coverage to its site.
The latest is a pact with New America, a public policy institute, and Arizona State University. Centered on their joint "Future of War" project, Defense One will publish articles and help promote a series of events related to the initiative.
"It gives them a much bigger platform, a bigger audience and it gives us a stable of some of the best-known and authoritative voices in Washington on national security," says Kevin Baron, Defense One's executive editor.
The "Future of War" deal follows a similar partnership with the Brennan Center for Justice at NYU School of Law, titled "Rethinking Intelligence," an announced in December. And more are on the way, Baron says, though details aren't available yet.
In both existing cases, Defense One is hosting content created by the organization on a biweekly basis. Each has dedicated landing pages for the projects and stories will let readers know where the content comes from, but the pieces are treated like any other story, otherwise.
The partnerships are strictly related to content right now, Baron says, though he hopes to add financial incentives down the road, likely stemming from collaborative efforts on events, particularly with New America.
"[New America’s upcoming Feb. 24-25] conference was already set before we even had our first conversation about this partnership, but we've all agreed that absolutely Defense One will be helping them out with not just that conference but in putting out other events later in the year," he says.