DealFlow Media Buys Select Doubledown Media Assets
Acquisition includes customer lists for three magazines.
DealFlow Media Acquisitions Inc., a provider of independent research and analysis of alternative assets markets, has acquired certain assets of Doubledown Media, including customer lists for former Doubledown publications Trader Monthly, Corporate Leader and Dealmaker.
In an auction held last August in U.S. bankruptcy court in New York, Doubledown failed to get any "acceptable" bids for its remaining magazine assets, including subscriber lists. According to an auction notice, the minimum bid for all five Doubledown titles–Dealmaker, Corporate Leader, Trader, Cigar Report and Trader–was $300,000, or the aggregate amount of the highest bids for each property plus $20,000, the notice said. Former flagship Dealmaker received a minimum bid of $100,000.
Doubledown Media went out of business in February 2009 and filed for Chapter 7 bankruptcy shortly after. In October, Doubledown co-founder Magnus Greaves launched MYMAG, a fanzine version of Time Inc.’s MINE that features single issues created by celebrity "tastemakers."