The Daily to Enter Android Market?
iPad will most likely not be sole carrier of daily news subscription app.
The Daily may be coming to the Android market.
The Daily, a daily newspaper app that debuted on the Apple iPad, was the first to utilize Apple’s new subscription plan app (and pay its 30 percent share requirement of each purchase bought through the app). The News Corp. app is available for $.99 a week or $39.99 a year.
But in a few months, this sole partnership will change, as “’The Daily’ is prepping for an Android tablet launch in the second quarter of the year,” according to All Things Digital.
Although the app is owned by News Corp., the product has been tied closely to the iPad, arriving on the scene as Apple announced their sub plan.
Google has also produced its own subscription service, the Google One Pass. Google is only asking for 10 percent of a sub purchase through its services, which allow publishers to set their own prices and terms for the sale of digital content. This service also allows publishers to gather customers’ demographics as they please.
Apple offers the subscriber the chance to share demographic with the publisher, or elect to keep that information private.
The Daily offered a free trial to customers after the launch of the app, which will end after this week.